The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, it's important to make informed decisions regarding our content, particularly around acquisition and distribution. Demand data provides valuable insights into "Vanderpump Rules" and how it performs in key markets like Germany, as well as globally.
Content Valuation: Demand data enables us to value "Vanderpump Rules" based on its demand contribution globally and in specific markets. This information can help us understand the potential ROI of the show, and how much we should invest in acquiring or producing new episodes.
Programming Decisions: Understanding audience demand helps us make better programming decisions. In Germany, the audience demand for "Vanderpump Rules" has been good over the last 30 days, and its ranking has risen by 175 spots. We can evaluate this and other trends in demand to understand how the show is resonating with audiences and whether we should continue investing in airing it in this market. Additionally, we can use demand data to optimize our release strategy and pricing and ensure that the content is being seen by the right audience on our platform.
Distribution Decisions: We can also use demand data to inform our distribution strategy. For example, we know that "Vanderpump Rules" has great travelability and outstanding audience demand across all platforms, which means we might look to expand its distribution to other markets where it has high demand. Moreover, we can assess the potential reach of the show and target platforms where we are likely to capture further audience engagement.
Acquisition Decisions: We can also use demand data to make informed acquisition decisions. If we are looking to purchase new content for our platform, we can examine what types of content exhibit opportunities for acquisition, as well as what genres are resonating most with our current audiences. In addition, we can use demand data to identify new opportunity markets for content distribution.
Franchisability: We can optimize the spin-off potential of "Vanderpump Rules" by using demand data. Our data reveals that its franchisability is good, which can help us create new franchises or spin-off series. Understanding more about type(s) of content exhibit opportunity to create franchises will enhance our strategy.
By analyzing these different elements of demand data for "Vanderpump Rules," we can make more informed content decisions, acquisition, distribution decisions, and programming decisions. This can help us ensure that our content offerings are resonating with our audiences globally while increasing audience engagement and revenue for our platform.
Vanderpump Rules's travelability to Germany in the last 30 days is 19%, which means that the audience demand for Vanderpump Rules is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Vanderpump Rules travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Vanderpump Rules is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vanderpump Rules, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 7:06 p.m. PST using tv demand analytics from Parrot Analytics for Vanderpump Rules in Germany. We provide our partners with deep media industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.