The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be used to help make more informed decisions about content valuation, acquisition, distribution, and programming decisions. "Vanitas No Carte" is an excellent example of how demand data can provide insights into a show's performance. For instance, with 3.3 times the audience demand of the average show in Germany over the last 30 days, demand for "Vanitas No Carte" is good, and only 8.6% of all TV shows have this level of demand. Another example is that the show has been increasing in demand recently.
Content valuation uses demand data to answer several questions - one of them being how much a given series is worth. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using the demand data for "Vanitas No Carte," an executive can determine how much the show is worth in different markets.
If an executive is an SVOD platform's programming director or head of programming, these insights could assist in decisions concerning platform-specific marginal revenue contribution. For example, with a clear understanding of "Vanitas No Carte" series' demand, they could determine whether buying the show is a good return on investment, and using demand data, they can assess the show's ability to drive subscriptions and mitigate churn.
Additionally, the demand data can help the executive to make informed decisions when acquiring or producing content and to scale concept testing. For instance, if the executive is an entertainment talent agency, the demand data would show whether the talent representing "Vanitas No Carte" is growing or not, thus, providing insights into what type(s) of content exhibit opportunities to acquire or produce.
The data also shows where the show has the most demand worldwide and how this data can be used to determine whether the show has a global appeal or if it can only succeed in some markets. As an executive at an OTT platform or a content distributor, "Vanitas No Carte's" travelability metrics, indicating good international demand relative to its home market, could be used to support global SVOD expansion and allocate funds to maximize future content investments.
Finally, the insights provided by the demand data could assist in programming decisions such as optimal release strategies and pricing. By analyzing demand spikes and the number of people expressing demand in specific markets, programming executives can determine when the show is most likely to succeed in specific regions and how it can be promoted to a broader audience.
Vanitas No Carte's travelability to Germany in the last 30 days is 28%, which means that the audience demand for Vanitas No Carte is 28% of the demand in its country of origin, Japan. Click through to another market to discover how well Vanitas No Carte travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vanitas No Carte), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Vanitas No Carte is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vanitas No Carte, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Vanitas No Carte in Germany. We provide our partners with meaningful entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.