The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content acquisition and distribution decisions. Demand data can help them know which shows are highly coveted in different markets and which genres resonate most with the audience. For instance, in Germany, "Victorious" has been performing well, with a 3.3 times audience demand over the last 30 days compared to the average show in the market. With only 8.6% of all TV shows attaining this level of demand; it's a good show to consider for acquisition or distribution in the market.
Knowing how the market demand for a show evolves over specific periods is essential in determining the show's value. The recent increase in "Victorious" demand in Germany relative to the last 90 days signifies the show's growing appeal. Similarly, its Travelability and Longevity were outstanding, indicating that the show could go beyond its point of origin, the United States, and be popular worldwide for an extended period.
A show's potential to create spin-offs or franchises is equally vital in making acquisition decisions. The Franchisability of "Victorious" was rated high, indicating the potential for spin-offs or franchise creation. Additionally, by analyzing the top 10 global markets for "Victorious" and their level of demand, entertainment executives can determine where to establish partnerships and acquire or distribute the show.
Demand data can also help executives decide which marketing campaigns would be best for specific shows. For instance, the Parrot Pulse measurements of "Victorious" across six dimensions offer an independent measure of its global performance, including its Momentum, Reach, and Franchisability, which executives may utilize in their pre-release marketing effort.
Finally, content valuation, the process of estimating the economic value of individual shows or an entire library, can be made more accurate by drawing on demand data. The demand for a show like "Victorious" and how it changes over time in a specific market can help quantify its current and future value correctly.
Victorious's travelability to Germany in the last 30 days is 11%, which means that the audience demand for Victorious is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Victorious travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Victorious is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Victorious, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 2:44 a.m. PST using television demand data from Parrot Analytics for Victorious in Germany. We provide our partners with meaningful media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.