The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions, demand data can be an incredibly useful tool. In this case, let's take a look at "War Of The Worlds" for the month of January 2024 in Germany. With 2.5 times the audience demand of the average show in Germany over the last 30 days, it is clear that demand for "War Of The Worlds" is good. This level of demand is seen in only 8.6% of all TV shows, indicating that demand for "War Of The Worlds" is higher than many other shows on the market.
Using the demand data, we can also see that demand for "War Of The Worlds" has been increasing in Germany recently, which could suggest that it may be a good time to promote or market the show in this region. The show achieved a peak rank of #620 in Germany, having moved up in its rank by 903 spots during January in Germany alone. This indicates that in a relatively short time, the show has seen significant increases in its popularity in Germany.
It's also interesting to note that "War Of The Worlds" ranks at the 94.9th percentile in the drama genre in January in Germany. This means that it has higher demand than 94.9% of all drama titles in Germany. This is important to consider when making content acquisition or distribution decisions, as it indicates that this show is very likely to resonate with the German audience that favors drama titles.
Another thing to consider when examining the demand data is how it compares to other shows that fans of "War Of The Worlds" also like. In this case, it is clear that these viewers have an eclectic taste, favoring titles such as "RuPaul's Drag Race", "Deadliest Catch", and "Futurama". Understanding what other shows and genres resonate with a show's fans can be incredibly helpful when making decisions about acquisition, programming, and promotion.
Looking at the global performance of "War Of The Worlds" across six dimensions via the Parrot Pulse, we can see that it has outstanding audience demand across all platforms, with good travelability and longevity, pace of growth, franchisability, and reach. This is important to consider when making content acquisition decisions, as it indicates that "War Of The Worlds" has strong potential for success in a variety of regions and markets.
Finally, when comparing the performance of "War Of The Worlds" on a one-year rolling basis vs. the last 30 days, we can see that while its peak demand was 8.5 times the average over the course of the entire year, it peaked at 5.3 times the average in the last 30 days. This indicates a 38.4% increase in the show's popularity in recent times, which is worth considering when making programming or promotion decisions.
In conclusion, demand data provides valuable insight into audience interest in a given show, which is helpful for making informed content acquisition, distribution, and programming decisions. By examining the demand for a specific title in a specific region, executives can gain a better understanding of the show's popularity, how it compares to other shows, and what other factors may be influencing its success. Additionally, by examining demand data across other regions and markets, executives can gain a better understanding of the show's global appeal and its potential for success in other parts of the world.
War Of The Worlds's travelability to Germany in the last 30 days is 56%, which means that the audience demand for War Of The Worlds is 56% of the demand in its country of origin, France. Click through to another market to discover how well War Of The Worlds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s War Of The Worlds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for War Of The Worlds, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 7:37 a.m. PST using demand analytics from Parrot Analytics for War Of The Worlds in Germany. We provide our partners with smart OTT workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.