The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know how important it is to make informed decisions regarding content acquisition, distribution, and programming. Demand data from Parrot Analytics can help you make these decisions with confidence. Let's take the example of "Warrior" and see how demand data can be used to make informed decisions.
One of the key areas where demand data can be used is content valuation. By analyzing the demand data, you can understand how much a series is worth and how much of its value is being driven by the demand for one of its stars. In the case of "Warrior," we see that it has 8.2 times the audience demand of the average show in Germany over the last 30 days, indicating it has outstanding demand. Its demand has been increasing recently, and it has ranked #292 in Germany. Additionally, comparing its performance on a rolling 1-year basis versus the last 30 days, we can see that the show has been growing in popularity.
Demand data also provides insight into which show genres resonate the most with the audience. "Warrior" ranks at the 98.5th percentile in the drama genre in Germany, indicating it has higher demand than 98.5% of all drama titles in Germany.
Another benefit of demand data is that it can inform scalable concept testing. By analyzing the data on other shows that fans of "Warrior" also like, such as "Reacher", "Star Trek: Strange New Worlds", "Foundation", "The Winter King", "Rick And Morty", "Gen V", "Halo", "Ahsoka", and "Secret Invasion," you can identify which elements of existing content the fans like the most and tailor upcoming productions to achieve greater success.
Demand data can also help with subscriber acquisition and retention. By understanding which titles are popular and can attract new subscribers to your platform or keep the current audience happy, you can make more informed decisions about what content to acquire and distribute. "Warrior" has outstanding demand in multiple global markets, including the United States, where it achieved 12.5x audience demand when compared to the average TV show. This information is valuable for a distributor or an OTT platform looking to acquire content that is likely to perform well in these markets.
In conclusion, demand data from Parrot Analytics can provide valuable insights that can help you make more informed content, acquisition, distribution, or programming decisions. The use of demand data enables content valuation in terms of a specific title, can help with subscriber acquisition and retention, answer important questions regarding travelability, taste clusters, and much more. It can help you identify genres that resonate with the audience, and aid in scalable concept testing. By analyzing demand data, you can make data-driven decisions with confidence, ultimately leading to your success in this competitive industry.
Warrior's travelability to Germany in the last 30 days is 43%, which means that the audience demand for Warrior is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior travels internationally.
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Acquire the best shows from partners such as Cinemax to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Warrior), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Cinemax‘s Warrior is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:05 p.m. PST using demand content analytics from Parrot Analytics for Warrior in Germany. We provide our partners with deep OTT expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.