The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide you with actionable insights that you can use to make more informed decisions about content valuation, acquisition, distribution, and programming. Let's consider the example of "We Bare Bears," a family comedy show that follows three brother bears as they navigate life among humans.
Content Valuation:
Using demand data, you can determine the dollar value contribution of any title to any platform in any region. "We Bare Bears," for instance, has an audience demand that is 2.8 times higher than the average TV show in Germany. This demand data is an important factor when it comes to valuing or pricing content for your platform. Knowing that "We Bare Bears" ranks at the 95.4th percentile in the family genre means that it has high demand in Germany compared to other family titles. The demand data can be used to benchmark the performance of a title in comparison to others in a similar genre or category.
Acquisition:
Demand data can help you make better acquisition decisions. You can use this data to identify the most popular content in your market or on a global scale. If you are considering purchasing "We Bare Bears," the fact that it has outstanding audience demand across all platforms globally is an important indicator of its potential success on your platform. Moreover, knowing what other shows that fans of "We Bare Bears" like can give you ideas about other titles to acquire.
Programming:
You can use demand data to make better programming decisions like when to schedule a specific show, the appropriate time or season to release it, and what marketing campaign will work best to attract a wider audience. The demand spike for "We Bare Bears" in late February 2024 is a clear indicator that something significant happened that month that caused an increase in interest in the show. By analyzing why this spike occurred, you can adjust your programming accordingly. Knowing that the demand for "We Bare Bears" in Germany has been increasing over time can also help you decide if you should give the show a more prominent slot in your programming schedule.
Distribution:
Demand data can also inform your distribution decisions. You can use it to identify which platforms you should target for distribution of your content, or how to allocate funds to maximize future content investments. You now know that the demand for "We Bare Bears" in Germany was 17% of the demand in the United States, which means that there might be an opportunity to increase distribution in Germany or worldwide.
In conclusion, Parrot Analytics demand data provides valuable information that enables entertainment executives to make better content valuation, acquisition, distribution, and programming decisions. The insights from demand data can help identify opportunities, risks, and inform content strategies. Understanding audience demand is critical to the success of any content-driven business in today's competitive global market, and using demand data to make informed decisions is essential.
We Bare Bears's travelability to Germany in the last 30 days is 15%, which means that the audience demand for We Bare Bears is 15% of the demand in its country of origin, United States. Click through to another market to discover how well We Bare Bears travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s We Bare Bears is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for We Bare Bears, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 2:04 a.m. PST using demand datasets from Parrot Analytics for We Bare Bears in Germany. We provide our partners with far-reaching subscription-video-on-demand competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.