The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content decisions and maximize returns on investment. One powerful tool you can use is demand data, which provides a comprehensive view of how audiences are engaging with certain shows and can help to inform decisions related to content valuation, acquisition, distribution, and programming.
Using the example of "Wednesday" in Germany during March 2024, we can see how demand data can be used to glean insights into the show's performance and make data-driven decisions based on that information. Here are a few questions demand data can help answer:
- How is my show performing relative to the market average?
"Wednesday" has 6.4 times the audience demand of the average show in Germany, indicating that it is performing well. Only 8.6% of all TV shows have this level of demand.
- Are there any patterns in audience interest or behavior?
"Wednesday" achieved the peak rank of #443 in Germany and moved up in its rank by 148 spots during March in Germany. In addition, "Wednesday" is ranked at the 97.9th percentile in the comedy genre, indicating that it has higher demand than 97.9% of all comedy titles in Germany.
- Where is my show most popular, and how does that relate to its home market?
The show's top market globally is Russia, where it achieved outstanding audience demand of 15.1x. Demand for "Wednesday" in Germany was 42% of the demand in its country of origin, the United States. Travelability quantifies a show's international demand relative to its home market.
- What are other shows that fans of my show also like?
Other shows that fans of "Wednesday" also like are "The Witcher", "The Last Of Us", "Loki", "House Of The Dragon", "Slovo Patsana (Слово Пацана)", "The Mandalorian", "Black Mirror", "Stranger Things" and "Ahsoka".
- How is my show's demand fluctuating over time, and what might be causing that?
Demand for "Wednesday" has been increasing recently, with demand of 5.9 times the average over the last 90 days and 6.4 times the average over the last 30 days (although it has decreased compared to its 1-year rolling average). Additionally, demand spiked in late March 2024 for Germany, which could indicate a marketing push or other outside factors that influenced audience behavior.
Demand data also relates to content valuation. Using demand data, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This means that platforms can use demand data to calculate the ROI of a specific title for any given platform, as well as to assess a TV series' ability to drive subscriptions and mitigate churn. Being able to measure these factors accurately can greatly improve content valuation and help platforms make more lucrative investments in TV shows.
In conclusion, demand data is an invaluable tool for entertainment executives looking to make more informed content decisions. By analyzing trends in audience behavior, identifying patterns in interest, and tracking fluctuations in demand over time, executives can adapt their acquisition, distribution, and programming strategies to maximize return on investment. As content continues to drive engagement across platforms, demand data will become an even more crucial component of long-term success.
Wednesday's travelability to Germany in the last 30 days is 42%, which means that the audience demand for Wednesday is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Wednesday travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Wednesday is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wednesday, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Wednesday in Germany. We provide our partners with comprehensive television know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.