The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
We can see from the demand data of "Wetten, Dass..?" across Germany that the show is performing well, with 2.1 times the audience demand of the average show in Germany over the past 30 days. Content valuation takes into account demand data, which can help entertainment executives make informed decisions. Using demand data, decision-makers can determine how much to spend on the content, the value of the content library to their platform over time and the baseline value of a title.
As "Wetten, Dass..?" is currently performing well, decision-makers can use this information to help inform acquisition decisions. They can also use the demand data to help inform programming decisions, such as picking the right time and day to air the show to capitalize on its popularity.
By examining the top 10 global markets where "Wetten, Dass..?" is most in-demand over the past 30 days, we can see that the show outperforms the demand of the average TV show in every market. Decisions-makers can use this data to inform content distribution decisions, such as which markets to prioritize when distributing the content.
The Parrot Pulse for "Wetten, Dass..?" shows that the show has okay worldwide audience demand across all platforms, but its travelability is poor. By using the demand data, decision-makers can determine whether the content will be successful in international markets and plan accordingly.
Additionally, looking at the trend in demand over the past year, we see that while the show's peak demand has decreased in the last 30 days, its average demand has increased, indicating the show's growing popularity. Decision-makers can use this data to estimate the long-term value of the content and determine whether it is worth investing in.
The demand data also provides insight into audience preferences, such as the types of genres and celebrities they are interested in. Decision-makers can use this information to make informed content creation decisions, such as selecting talents for their next productions.
Finally, decision-makers can use the demand data to inform marketing campaigns ahead of premieres, as well as decide which titles to acquire to keep their current audience happy and which titles to acquire to attract new subscribers. By considering demand data, executives can make more informed decisions about content valuation, acquisition, distribution, and programming to the benefit of their business.
This is Wetten, Dass..?'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wetten, Dass..? travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular zdf‘s Wetten, Dass..? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for zdf and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wetten, Dass..?, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 11:09 p.m. PST using global demand data from Parrot Analytics for Wetten, Dass..? in Germany. We provide our partners with smart television series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.