The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, "Whose Line Is It Anyway?" in Germany provides an excellent case study to understand the impact of demand data on content valuation and distribution decisions.
Content Valuation
Using demand data, we can estimate the value of "Whose Line Is It Anyway?" in Germany. It is 8.7 times more in demand than the average show in Germany, indicating that it is a strategic asset for any streaming platform looking to grow their audience or mitigate churn.
Acquisition Decision
For content acquisition, demand data can be beneficial, and in the case of "Whose Line Is It Anyway," looking at the show's demand in different markets can give ideas about where to acquire and distribute the content. In this case, the United States is the show's number one market globally, with each of the other top 10 markets expressing higher demand for the show than the average show in those markets. These insights can inform acquisition and distribution decisions in those markets.
Programming Decision
Understanding the audience's interests can help with programming decisions. The Parrot Analytics' analysis shows that viewers who love "Whose Line Is It Anyway?" are also interested in TV shows such as "Bob's Burgers," "The Simpsons" and "Family Guy." Analysis of this nature can help identify programming gaps in a platform and give executives ideas for what shows to add to their library to attract new subscribers.
Distribution Decision
Travelability can inform 'Whose Line Is It Anyway?'s distribution decision, seeing that the show’s demand in Germany was 48% of the demand in the USA. With COVID-19, the opportunity for travel is currently limited, but these insights can inform OTT distribution strategies to attract international audiences.
Marketing Decision
The momentum analysis in conjunction with the show's global top ten markets allows for better decision-making for marketing campaign tactics. The concept gives a more nuanced insight into the growth rates that can be expected.
The take-home is that demand data provides valuable insights in giving a better understanding of audience preferences and potential opportunities for content acquisition and distribution. Using demand data in tandem with other elements of the decision-making process can help to make better-informed decisions and maximize profits for industry executives.
Whose Line Is It Anyway?'s travelability to Germany in the last 30 days is 44%, which means that the audience demand for Whose Line Is It Anyway? is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Whose Line Is It Anyway? travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Whose Line Is It Anyway? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Whose Line Is It Anyway?, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Whose Line Is It Anyway? in Germany. We provide our partners with deep television industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.