The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a powerful tool to help you make informed content, acquisition, distribution, and programming decisions. Using the example of "Will & Grace" in Germany in February 2024, we'll explore how demand data can provide valuable insights into audience behavior and help optimize content strategies.
Content Valuation - Parrot Analytics' content valuation system is based on demand data, and we can use the "Will & Grace" demand data to give an estimated value for the series in Germany during this time frame. With demand for "Will & Grace" at 6.3 times the audience's average demand for TV shows, this indicates that the title is a strategic asset for any platform in Germany that wants to capitalize on its popularity.
Supply and Demand - The "Will & Grace" demand data also reveals that the show's demand has increased by 7.6% in the last 30 days. Entertainment executives could use this information to understand its potential future performance and decide whether to acquire or produce similar content to meet the increasing demand.
Acquisition and Programming Decisions - When considering acquisition decisions, entertainment executives should take into account the show's Parrot Pulse ratings for its performance across dimensions such as worldwide audience demand, aficionado ratings, travelability, longevity, momentum, franchisability, and reach. Comparing "Will & Grace" with other similar titles, executives can determine which titles may perform similarly on their respective platforms.
Retention and Acquisition - With "Will & Grace" having a 99.1th percentile demand in the romance genre during February, entertainment executives can use similar demand data for other popular titles in the genre to retain existing subscribers and attract new ones.
Marketing and Release Strategy - Using the information on the peak demand and trend for "Will & Grace" during the last 30 days, executives can optimize the show's marketing campaign to take advantage of the popularity. They can also make better marketing decisions based on the country's specific demand over time.
Comparison and Competitive Benchmarking - By comparing "Will & Grace" against similar titles in each respective market, executives can better understand the show's performance compared to the average TV show in that market and across its significant global markets.
In conclusion, as an entertainment executive, using Parrot Analytics' demand data, such as that provided by "Will & Grace" in Germany in February 2024, is a critical tool for understanding audience behavior and making more informed content, acquisition, distribution, and programming decisions.
Will & Grace's travelability to Germany in the last 30 days is 46%, which means that the audience demand for Will & Grace is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Will & Grace travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Will & Grace is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will & Grace, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 12:56 a.m. PST using global demand data from Parrot Analytics for Will & Grace in Germany. We provide our partners with valuable television industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.