The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool that can help entertainment executives make better-informed content decisions. By examining the demand data for specific TV shows or content, executives can gain valuable insights into the popularity of their content in various markets.
For instance, looking at the performance of "Forbidden Fruit (Yasak Elma)" in Germany in January 2024, we can see that the show has 2.2 times the audience demand of the average show in Germany over the last 30 days. This high level of demand is a good indicator of the show's popularity in the German market. It is also interesting to note that the demand for the show in Germany has increased by 36.8% during the month of January 2024.
In terms of content valuation, demand data can help executives understand the value of their content in different regions and markets. By examining the top 10 global markets where "Forbidden Fruit (Yasak Elma)" is most in-demand, for example, executives can assess the marketability of the content in these regions and determine whether it would be a wise investment to acquire or distribute the content in those markets.
Another benefit of demand data is that it can provide valuable insights into audience preferences. Through user data collected across various platforms, analytics companies can identify audience tastes and preferences and help executives make informed content decisions that cater to those preferences. For instance, we can see that "Forbidden Fruit (Yasak Elma)" ranks at the 97.0th percentile in the romance genre, which is an indication that the show is appealing to a specific audience.
Furthermore, using the Parrot Pulse, executives can assess the global performance of a show across six critical dimensions, including audience demand, travelability, momentum, longevity, franchisability, and reach. Through these dimensions, executives can assess the international appeal of their content and determine whether it would be a wise investment to produce or distribute content further abroad.
In conclusion, demand data provides entertainment executives with valuable insights into the popularity of their content in various markets. By analyzing this data, they can make more informed content, acquisition, distribution, and programming decisions. Content valuation can also help executives assess the current and future value of their content, making it a robust tool for strategic planning decisions.
Forbidden Fruit (Yasak Elma)'s travelability to Germany in the last 30 days is 10%, which means that the audience demand for Forbidden Fruit (Yasak Elma) is 10% of the demand in its country of origin, Turkey. Click through to another market to discover how well Forbidden Fruit (Yasak Elma) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FOX Türkiye, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Forbidden Fruit (Yasak Elma).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Forbidden Fruit (Yasak Elma) from partners like FOX Türkiye.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Forbidden Fruit (Yasak Elma)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX Türkiye to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX Türkiye by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Forbidden Fruit (Yasak Elma). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX Türkiye to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Forbidden Fruit (Yasak Elma)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX Türkiye by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Forbidden Fruit (Yasak Elma), including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s Forbidden Fruit (Yasak Elma) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Forbidden Fruit (Yasak Elma), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Forbidden Fruit (Yasak Elma) in Germany. We provide our partners with comprehensive television series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.