The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you're constantly searching for ways to make smart content decisions that boost the success of your platform. And one key way to do that is by gathering and analyzing audience demand data. In this context, let's examine the case of "Zoo" for the month of March 2024 in Germany.
Firstly, demand data can be used to determine the value of content libraries to a platform over time. Parrot Analytics' content valuation system uses demand data to answer questions like "What is the value of a content library to a platform over time?" This can help you make informed decisions about investing in content.
Secondly, demand data can be used to identify the most popular content on global scale. With "Zoo", we can see that it is most in-demand in the United States, reaching 4.6x the average audience demand of TV shows in that market. This information can inform strategic distribution decisions and help identify potential new markets for content.
Thirdly, demand data can inform programming decisions, including which titles should be acquired or produced. By analyzing the Parrot Pulse for "Zoo", we can see that it has good longevity and reach, which makes it an attractive acquisition target. Additionally, our content valuation system can be used to determine how much "Zoo" is worth to a platform, and how it performs in comparison to other titles.
Fourthly, demand data is critical for marketing decisions. By examining peak demand and comparing it to average demand, you can identify the effectiveness of marketing campaigns. In addition, our demand data can be used to optimize marketing campaigns ahead of the premiere and beyond.
Lastly, demand data can help you understand audience preferences and inform content creation. With the analysis of "Zoo", we can see what other shows fans of "Zoo" are into and use that data to optimize content creation. By identifying popular genres and understanding taste clusters, you can make informed creative decisions that increase the likelihood of content success.
In summary, demand data is crucial for entertainment executives. Demand data can be used for content valuation, identifying global trends, making informed programming decisions, optimizing marketing campaigns, and understanding audience preferences. Parrot Analytics' content valuation system and demand data provide valuable insights into content performance, opening the doors to making successful programming, distribution, acquisition and content creation choices.
Zoo's travelability to Germany in the last 30 days is 40%, which means that the audience demand for Zoo is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Zoo travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Zoo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Zoo, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Zoo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Zoo, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Zoo in Germany. We provide our partners with extensive TV industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.