The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be tasked with making acquisition or distribution decisions for TV shows. These decisions can be challenging due to the constantly evolving nature of audience tastes and behaviors. This is where demand data comes into play - it can provide valuable insights that inform more informed decisions. This article will use Adventure Time's demand data in Denmark during October 2023 to explore how Parrot Analytics demand data can be used to make more informed decisions.
One of the key uses of demand data is content valuation. Demand data helps quantify the dollar value contribution of any title, to any platform in any region. For Adventure Time, we can see that its demand is outstanding, with 11.1 times the audience demand of the average show in Denmark over the last 30 days. This indicates that the show is highly valuable. Comparing demand data for Adventure Time on a 1-year rolling basis versus the last 30 days reveals that the show has increased in popularity. By leveraging demand data, entertainment executives can make more informed content valuation decisions that help them determine how much to spend on content, how much a show is worth, and how much to invest in a content library to retain subscribers.
Demand data can be used to inform acquisition decisions by answering questions such as which type(s) of content exhibit opportunity to acquire or produce. In Denmark, Adventure Time's demand has decreased by 110.3% during October; however, demand spiked in late October 2023 for Denmark. Executives can leverage Parrot Analytics demand data to understand how popular a show is in different markets such as Adventure Time's number one market globally, the United States. In addition, executives can analyze the show's popularity in other global markets, such as Brazil, UK, Canada, Mexico, Australia, Russia, Chile, and Argentina, to gain insight into where the show is most in-demand and inform acquisition decisions on a global scale.
Programming decisions can be made more informed with demand data. For Adventure Time in Denmark, we can see that it achieved the peak rank of #2 and dropped in its rank by 74 spots during October in Denmark. This indicates the popularity of the show and provides insight into the target demographic. Furthermore, the Parrot Pulse for "Adventure Time" provides an independent measure of its global performance across dimensions such as worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. Executives can leverage this information to determine where to air the show, when to air it, and how to promote it.
Understanding demand data can also inform distribution decisions. For example, we can see that Adventure Time achieved exceptional audience demand of 39.0x in the United States, where it is most popular. Executives can leverage this information to determine which platforms to target and optimize their marketing campaigns ahead of the premiere.
In conclusion, Adventure Time's popularity in Denmark during October 2023 provides an excellent example of how demand data can be leveraged to inform content valuation, acquisition, programming, and distribution decisions. By analyzing demand data, entertainment executives can make more informed decisions about what content to produce or acquire, how to promote it, and how to distribute it to maximize ROI.
Adventure Time's travelability to Denmark in the last 30 days is 10%, which means that the audience demand for Adventure Time is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on Dec. 9, 2023, 1 p.m. PST using global tv demand data from Parrot Analytics for Adventure Time in Denmark. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.