The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working across different industries can use demand data to make informed content, acquisition, distribution or programming decisions. Parrot Analytics provides such data that executives can rely on to determine the value of their content, understand their audience preferences, optimize their marketing campaigns and grow their business. To demonstrate the usefulness of demand data, let's look at the example of "America's Got Talent" and how its data can assist different entertainment executives.
Content Valuation: Parrot Analytics' content valuation system is based on demand data that reveals the dollar value contribution of any title, to any platform, in any region. Demand data for "America's Got Talent" is impressive in Denmark, where it achieved 8.1 times the audience demand of the average show in the country over the last 30 days. This indicates the show has a high value contribution, and executives can use this information to determine how much to spend on content.
Acquisition Decisions: The high demand value of "America's Got Talent" in Denmark, which is 8.1 times the average show, and achieved the peak rank of #12 in the country can be used by TV series financing companies, entertainment talent agencies and content distributors to evaluate their acquisition decisions. For instance, content distributors can add "America's Got Talent" to its portfolio to attract more subscribers and appeal to a wider group of people, while talent agencies can leverage the show's exceptional audience demand to attract more talent.
Programming Decisions: For linear networks and pay TV networks, "America's Got Talent's" global performance across six dimensions can assist with their programming decisions. The show has an outstanding worldwide audience demand across all platforms, whilst its travelability is exceptional. This means that the show has high international demand relative to its home market, and the network can exploit this strength to enter other markets. Besides, "America's Got Talent's" longevity, momentum, franchisability, and reach are other factors that can inform programming decisions.
Distribution Decisions: For OTT platforms and SVOD platforms, the travelability dimension of "America's Got Talent" is a valuable metric that can inform distribution decisions. The show has a high travelability score, which means that it has exceptional international demand relative to its home market, and can be used to support global SVOD expansion. Additionally, its outstanding reach score indicates that the show appeals to a wide group of people, and can attract new subscribers to the platform.
In conclusion, demand data is vital for entertainment executives working across different industries to make informed content, acquisition, distribution or programming decisions. Parrot Analytics' demand data for "America's Got Talent" provides an excellent example of how data can be used to help executives make informed decisions. With its high audience demand in Denmark, outstanding worldwide audience demand, exceptional travelability, longevity, momentum, franchisability, and reach, executives can use this data to consider how they can leverage the demand to grow their business, attract new subscribers, expand to new markets, and increase revenue.
America's Got Talent's travelability to Denmark in the last 30 days is 24%, which means that the audience demand for America's Got Talent is 24% of the demand in its country of origin, United States. Click through to another market to discover how well America's Got Talent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s America's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Got Talent, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for America's Got Talent in Denmark. We provide our partners with extensive OTT know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.