The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can benefit greatly from the use of demand data to make more informed content, acquisition, distribution, and programming decisions. An excellent example of the application of demand data is in the analysis of American Horror Story for the month of October 2023 in Denmark. American Horror Story is a popular show about a family of three who move into a haunted house in Los Angeles, unaware of the demonic creatures that inhabit it. Here are some of the ways that using demand data for American Horror Story can help you make better entertainment industry decisions:
- Content valuation uses demand data to answer questions like, "How much is my series worth?" and "What is the baseline value of a title?" American Horror Story has been experiencing outstanding demand in Denmark, with 8.0 times the audience demand of the average show and a ranking at the 99.9th percentile in the drama genre. This indicates that the show has high market value and relevant popularity.
- Demand allows you to value content, and you can use demand data to decide which titles to buy to retain or grow your audience. For instance, if you want to keep the current audience happy, you might choose to acquire American Horror Story, which has remarkable demand in Denmark. Likewise, the show is an excellent choice for acquiring new subscribers as it ranks high in the drama genre, and its demand has been increasing recently in Denmark. You can also use demand data to decide on the best release strategy for your content for example, you can leverage the show's growing popularity and choose to premiere it during the time of year when demand spiked.
- Demand data powers content valuation, and you can determine the ROI a specific title will bring to your platform. In this vein, you can use demand data to assess American Horror Story's ability to drive subscriptions and mitigate churn, using its recent popularity as an indicator. Additionally, you can use demand data to compare content against other titles available in the market. For instance, if you want to acquire content to support your global SVOD expansion, you can use the comparison with American Horror Story as a benchmark for effectiveness in the drama genre.
- Demand informs the platform and network fit, and you can use demand data to target which platforms to select for distributing your content. For instance, American Horror Story's demand in the United States is exceptional, indicating that it would be an optimal choice for distribution in those markets. Additionally, travelability data can be used to assess a show's international appeal relative to its home market. American Horror Story has outstanding travelability, meaning that it has great potential for global distribution.
In conclusion, American Horror Story's outstanding performance in Denmark for October 2023 shows how demand data can be utilized to make more informed content, acquisition, distribution, and programming decisions. Its high demand and growing popularity are clear indicators of significant market value and relevance. By examining its progression through different markets globally and in comparison with different content in the same or other genres, you can leverage demand data to optimize your content strategy and increase audience engagement.
American Horror Story's travelability to Denmark in the last 30 days is 20%, which means that the audience demand for American Horror Story is 20% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Denmark as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Denmark to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in Denmark are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Denmark, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Denmark. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Denmark. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Denmark, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been amended on Feb. 26, 2024, 1 p.m. PST using demand datasets from Parrot Analytics for American Horror Story in Denmark. We provide our partners with extensive media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.