The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're looking for the best ways to make informed content decisions that satisfy your audience and generate revenue. Dr. Pimple Popper is an excellent example of how demand data can be utilized to inform content valuation and therefore enhance your programming decisions.
Parrot Analytics' demand data reveals that Dr. Pimple Popper has exceptional demand in Denmark, as it achieved 10.3 times the audience demand of the average show in the last 30 days, a statistic that is useful for determining content valuation, which is the worth of your series or IP. Furthermore, the show moved up 51 spots in its rank during October, indicating that the show's momentum is outstanding.
Demand data can provide valuable insights into audience behavior that can be used to inform acquisition and distribution decisions. For instance, examining the top ten global markets where Dr. Pimple Popper is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in every market. These markets typically have the potential to generate high revenue from audiences that are already engaged in the content.
Another consideration is that the content can also provide insight into what other content viewers are interested in, as indicated by the fact that other shows that people who enjoy Dr. Pimple Popper also like include "Below Deck Down Under", "Spongebob Squarepants", and other reality TV shows.
Demand data can also be used for franchise expandability, which is an excellent variable for a potential spin-off or expanding the franchise beyond TV shows and into novels, video games, and other media types.
Finally, demand data can be used for long-term planning regarding programming and other content decisions. For instance, in the case of Dr. Pimple Popper, examining its rolling-year basis indicates that the show's average demand is continuously increasing, particularly during the last 30 days, which means that the show's popularity is on the rise.
In summary, demand data provides invaluable insights into audience preferences, content valuation, acquisition and distribution decisions, programming decisions, franchise potential, and long-term planning. Regardless of the industry, demand data should be utilized to inform strategic decision-making and increase revenue opportunities.
Dr. Pimple Popper's travelability to Denmark in the last 30 days is 15%, which means that the audience demand for Dr. Pimple Popper is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Dr. Pimple Popper travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dr. Pimple Popper), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Dr. Pimple Popper is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Pimple Popper, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Medical Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Dr. Pimple Popper in Denmark. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.