The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help make more informed programming, content acquisition, and distribution decisions. Parrot Analytics content valuation system, based on demand data, can help estimate the dollar value contribution of any title to a platform in any region and reveal a title's baseline value. For instance, let’s examine the analysis of "Girls" in Denmark for the month of October 2023.
The outstanding demand of "Girls" in Denmark indicates a high potential for the show to attract and keep subscribers and reduce churn. Therefore, entertainment executives can make informed content acquisition decisions by using demand data to find shows like "Girls," which have outstanding demand globally and in their home market. Executives can also identify those who like "Girls" and find other titles with similar themes or interests and acquire rights to stream these on their platform. Additionally, executives can use demand data to determine the best release strategy along with pricing for specific titles in their region.
Moreover, entertainment executives can leverage the show metadata to assess the series' spin-off potential with franchisability. The exceptional franchisability (spin-off potential) of "Girls" indicates that executives can further monetize the IP for the show through spin-offs or franchises. By using demand data, executives can also estimate the value of exclusivity, assess the content library's value to their platform over time, and determine the ROI a specific title can bring for their platform.
Besides, Demand data can help entertainment executives understand their local market better and assess the value of a content library to a platform over time. By examining the top ten global markets, executives can identify which shows work better in specific markets, and Distributors can make strategic distribution decisions.
Furthermore, momentum shows how effective a marketing campaign has been, and there can be a specific target audience for this show. Girls has an exceptional momentum, and its rank moved up by 939 spots during October in Denmark. This can suggest that its marketing campaign may have been highly effective among one or more target groups.
Lastly, executives can leverage demand data to make data-driven decisions about the programming of their TV network or draw insights into the TV series financing budget. By analyzing demand data, executives can make informed decisions about which shows to acquire, their preferred genre and theme, pricing, the potential to acquire or produce content, and how to optimize their pre-release marketing campaign ahead of the premiere to reach the right audience.
In conclusion, by leveraging Parrot Analytics' demand data, entertainment executives can make more informed decisions about content acquisition, distribution, programming, and budgeting to maximize the commercialization of the titles in their content pipeline and the full value of their content library.
Girls's travelability to Denmark in the last 30 days is 36%, which means that the audience demand for Girls is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Girls travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Denmark as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Denmark. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Girls.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Denmark to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Girls from partners like HBO.
Studios in Denmark are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Girls? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Denmark, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Denmark. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Girls. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Denmark. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Girls, including those that have not even been released. Appeal to your target markets, including Denmark, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Girls, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Girls in Denmark. We provide our partners with far-reaching SVOD know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.