The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can help you make more informed content, acquisition, distribution, and programming decisions. Let's take a closer look at the performance of "Key & Peele" in Denmark in October 2023. With 9.0 times the audience demand of the average show in Denmark over the last 30 days, "Key & Peele" is above average. Demand for the show has been increasing recently compared to its demand of 8.0 times the average over the last 90 days. In terms of genre, "Key & Peele" ranks at the 99.8th percentile in the action genre, indicating that it has higher demand than 99.8% of all action titles in Denmark.
You might be wondering if "Key & Peele" is worth investing in. Demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn. Based on Parrot Analytics' content valuation system, you can calculate the ROI a specific title will bring for any given platform and assess the value of exclusivity. Using demand data can also help you determine how much to spend on content, which is key for content valuation.
You might also be interested in knowing what type of content has the opportunity to acquire or produce by using demand data. For example, you might be interested in knowing what type(s) of content exhibit opportunity to acquire or produce and if "Key & Peele" fits. Additionally, demand data can help you find new opportunity markets for content distribution and show when demand for a series is growing.
To keep the current audience happy and attract new subscribers to your platform, using demand data can also offer insight into which titles to acquire or produce. By examining the top 10 global markets where "Key & Peele" is most in-demand, we see that the show outperforms the demand of the average TV show in each of these markets. The United States is "Key & Peele"'s number one market globally, and it achieved outstanding audience demand of 15.2x in that market. This data can help you identify which platforms you should target for distribution of your content.
Finally, you might be interested in knowing how effective a marketing campaign is around a show. By looking at "Key & Peele" in Denmark in October 2023, we can see that its demand spiked in late October. Therefore, if you are planning a marketing campaign for your show, you might consider the timing of the campaign by using demand data.
In conclusion, demand data can provide a wealth of information that can help TV executives make more informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics' content valuation system, you can assess the value of a title. Additionally, using demand data can help you identify your current and potential audience, determine ROI, and assess the value of exclusivity, among many other insights.
Key & Peele's travelability to Denmark in the last 30 days is 11%, which means that the audience demand for Key & Peele is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Key & Peele travels internationally.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Key & Peele), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Comedy Central by incorporating country-specific trend and market demand factors for all markets including Denmark. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Key & Peele is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Key & Peele, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Key & Peele in Denmark. We provide our partners with meaningful subscription-video-on-demand capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.