The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive looking to make content decisions, consider "Masha And The Bear" as a case study. The show has seen phenomenal success across markets, most notably in its home country, Russia. In Denmark, "Masha And The Bear" has achieved a demand of 9.9 times the average show, ranking at #20.
By looking at the top-performing shows that are similar in genre to "Masha And The Bear," executives can get ideas for other shows to produce or acquire. In Denmark, fans of "Masha And The Bear" also like "Peppa Pig," "LEGO City Adventures," and "LEGO Jurassic World: The Secret Exhibit." Executives could consider acquiring these shows or developing new shows that share similar elements.
Demand data can help executives with content valuation. By examining the demand data for "Masha And The Bear" globally, executives can determine how much the show is worth to their platform. "Masha And The Bear" has achieved outstanding demand across the globe, with particularly high demand in Russia and the United States. From this data, executives can estimate how much revenue the show could generate for their platform and negotiate deals with content distributors accordingly.
In addition, demand data can help executives make programming decisions. Since "Masha And The Bear" has a high demand within the family genre, executives could consider scheduling the show during times when families are most likely to be watching TV. Demand data can also help executives make acquisition decisions by comparing the demand for "Masha And The Bear" to other shows in their library. For example, executives may discover that "Masha And The Bear" has higher demand than some of their existing library content within the family genre, and therefore invest in more similar family-targeted content.
Lastly, demand data can inform distribution decisions. Since "Masha And The Bear" has a high demand across various markets worldwide, executives can use the show as a benchmark to target new regions that have similar demand trends. By examining the global performance of "Masha And The Bear" and its travelability metric, executives of distribution companies can determine which countries might be an appropriate market for the show and expand the reach of their distribution network.
In conclusion, demand data can help executives at various companies to make informed content, acquisition, programming, and distribution decisions. The case study of "Masha And The Bear" illustrates how demand data can reveal insights in areas such as content valuation, programming, acquisition, and distribution.
Masha And The Bear's travelability to Denmark in the last 30 days is 26%, which means that the audience demand for Masha And The Bear is 26% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha And The Bear travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha And The Bear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha And The Bear, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:05 p.m. PST using global demand data from Parrot Analytics for Masha And The Bear in Denmark. We provide our partners with far-reaching television series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.