The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you can find valuable insights in the demand data analysis of "My Little Pony: Friendship Is Magic" in October 2023 in Denmark. Here are some of the key ways you can use demand data to make more informed content, acquisition, distribution, or programming decisions:
1. Content Valuation: The demand data of "My Little Pony: Friendship Is Magic" gives a clear picture of how popular the show is in Denmark. The audience demand of this show is 9.2 times the average TV show in Denmark, and only 2.7% of all TV shows have this level of demand. As an entertainment executive, you can use this data to assess the value of this show and its library content to a platform in Denmark or in any region.
2. Travelability: The demand for "My Little Pony: Friendship Is Magic" was 24% of the demand in its country of origin, the United States. Travelability quantifies a show's international demand relative to its home market. Entertain executives can use this metric to identify content that has significant opportunities for global expansion and success.
3. Franchisability: The "My Little Pony" franchise is well known and has spun off merchandise, comics, and movies worldwide. The demand data shows that the franchisability of "My Little Pony: Friendship Is Magic" is exceptional, indicating that spin-offs or franchises of the show have a high potential for success, providing an avenue for further monetization of IP.
4. Programming: Using the information about other shows that fans of "My Little Pony: Friendship Is Magic" like, it is possible to create programming schedules that pair well with this show. This information can be used to select other content that will appeal to fans of "My Little Pony: Friendship Is Magic", as well as to acquire and produce content that exhibits opportunities matching a show's fans' preferences.
5. Marketing: The spike in demand data for "My Little Pony: Friendship Is Magic" mid-October gives an indication that there was an event or release of a new episode that led to the peak in demand. This gives insight into when and how marketing campaigns should be rolled out for this show, building on this demand to maximize reach and engagement.
By using audience demand analytics, entertainment executives can gain insights to help drive informed decisions about content creation, acquisition, distribution, and marketing strategies. The demand data of "My Little Pony: Friendship Is Magic" in Denmark serves as a case in point, showcasing multiple dimensions of its global performance that can inform these strategic decisions.
My Little Pony: Friendship Is Magic's travelability to Denmark in the last 30 days is 13%, which means that the audience demand for My Little Pony: Friendship Is Magic is 13% of the demand in its country of origin, United States. Click through to another market to discover how well My Little Pony: Friendship Is Magic travels internationally.
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Acquire the best shows from partners such as Hub Network to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Little Pony: Friendship Is Magic), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hub Network by incorporating country-specific trend and market demand factors for all markets including Denmark. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Hub Network‘s My Little Pony: Friendship Is Magic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hub Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Little Pony: Friendship Is Magic, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 12:55 a.m. PST using global tv demand metrics from Parrot Analytics for My Little Pony: Friendship Is Magic in Denmark. We provide our partners with deep TV expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.