The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the success of a TV show can determine the success of the platform, network or production company. Understanding audience demand data can go a long way in making informed content, acquisition, distribution and programming decisions. Let's examine how the demand data for the TV show "Saturday Night Live" in Denmark can help make more informed decisions.
Firstly, demand data can be used for content valuation, a critical component in acquiring or producing content. Using demand data provides an economic valuation system that reveals the dollar value contribution of any title in a given region. For instance, Parrot Analytics content valuation system uses global content demand and supply to determine the dollar value of a content library to a platform over time. In this case, "Saturday Night Live" has 14.4 times the audience demand of the average show in Denmark and is in the 100.0th percentile in the comedy genre in October, indicating a high valuation of the show.
Demand data can also inform programming decisions. For example, the Parrot Pulse for "Saturday Night Live" measures audience demand performance across six dimensions, and it shows that the show has exceptional longevity, momentum, franchisability, and travelability. This knowledge can be used to determine the best programming schedule for the show in Denmark, ensuring its longevity and expansion to other regions.
Furthermore, using demand data can help in acquisition decisions, such as identifying which titles will drive subscriptions and reduce churn. With an increase of 95.2% in audience demand for "Saturday Night Live" in Denmark during October, it suggests that acquiring the show will attract and retain subscribers, leading to more subscriptions and fewer churns.
Lastly, understanding the top 10 global markets where "Saturday Night Live" is most in-demand over the last 30 days can help in making distribution decisions. The show outperforms the demand of the average TV show in each of these markets, indicating that it has a wider audience and, therefore, a better chance of reaching more people. Thus, the distribution of the show in these markets can be prioritized.
In conclusion, the success of "Saturday Night Live" in Denmark over the last 30 days has shown that understanding demand data is critical for making informed content, acquisition, distribution, and programming decisions. With tools like Parrot Analytics' content valuation system, executives in the entertainment industry can use audience demand data to make better-informed decisions that will lead to increased audience engagement, higher revenue, and better returns on investment.
Saturday Night Live's travelability to Denmark in the last 30 days is 29%, which means that the audience demand for Saturday Night Live is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Saturday Night Live travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Saturday Night Live), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Saturday Night Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Saturday Night Live, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Saturday Night Live in Denmark. We provide our partners with valuable subscription-video-on-demand analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.