The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you may be wondering how demand data can help you make more informed content, acquisition, distribution, or programming decisions. Examining the recent performance of "The Boys" in Denmark can demonstrate how demand data can provide useful insights for these decisions.
Firstly, content valuation can be a critical component of any strategic decision for a TV executive, and demand is the fundamental driver of value. Using Parrot Analytics' content valuation system, you can determine how much a title is worth relative to other titles on the market. "The Boys" has 8.2 times the audience demand of the average show in Denmark over the last 30 days, indicating that it has higher value than many other shows. Additionally, the show is performing exceptionally well globally across all dimensions, such as longevity, momentum, and reach, which ensures its value.
Understanding the genre preferences of your audience in Denmark can be another critical factor. For example, "The Boys" ranks in the 99.9th percentile for drama titles, indicating that it has higher demand than 99.9% of all drama shows in Denmark. This can inform decisions related to acquiring or producing drama content.
Secondly, demand data can inform decisions about acquisition and distribution. For instance, "The Boys" has higher demand in some global markets than others. The show outperforms the demand of average TV shows in the top 10 global markets, including the USA, Russia, the UK, Australia, Brazil, China, France, Canada, and South Africa. Understanding in which markets the show has the most significant demand, like the USA, where the show's audience demand is 23.0x, can inform acquisition or distribution decisions.
Thirdly, demand data can help you make programming decisions. For example, knowing that "The Boys" has lower demand in Denmark than it did a month ago can guide programming decisions. You may want to consider leveraging other shows with higher demand in Denmark to offset the lower audience demand for "The Boys."
Lastly, demand data can inform decisions around producing new content. For example, looking at the top shows that "The Boys" fans also enjoy, such as "Loki," "The Mandalorian," "Gen V," and "House Of The Dragon," can guide decisions related to conceptualizing shows that may resonate with the same audience.
In conclusion, the recent performance of "The Boys" in Denmark provides a clear example of how demand data can provide valuable insights for TV executives to make informed content, acquisition, distribution, and programming decisions. Understanding audience demand is fundamental in content valuation, and it provides unparalleled insights and strategic advantages across all dimensions of a show's performance.
The Boys's travelability to Denmark in the last 30 days is 32%, which means that the audience demand for The Boys is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Boys travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Boys), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Boys is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boys, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Feb. 28, 2024, 1:01 p.m. PST using global demand content analytics from Parrot Analytics for The Boys in Denmark. We provide our partners with essential television industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.