The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, harnessing the power of demand data can be instrumental in making informed decisions about content, acquisition, distribution, and programming. A great example of this is "The Wheel of Time" TV series, which has been breaking records in Denmark.
One way that demand data benefits entertainment executives is through content valuation. Parrot Analytics content valuation system can help executives quantify a show's dollar value contribution to any platform in any region. Using demand data, entertainment executives can calculate the return on investment for a specific title, assess its ability to drive subscriptions, and mitigate churn. They can also determine how much a show is worth to another streaming platform or uncover under-monetized titles.
Beyond content valuation, entertainment executives can use demand data in a variety of ways to make informed decisions. For example, analyzing the top 10 global markets in which "The Wheel of Time" is most in-demand over the last 30 days reveals that this show outperforms the demand of the average TV show in each of these markets, indicating that it has immense global appeal. This data can help executives determine the best strategies to expand the show's reach and allocate funds to maximize future content investments.
Furthermore, demand data can inform decisions about supply and demand. Studios or production companies can use it to identify the types of content that exhibit opportunities for acquisition or production. Talent agencies, on the other hand, can use demand data to power affinity analysis and determine the best talent or brand to partner with to expand their clients' audience.
Finally, demand data can help executives make decisions about distribution and programming by uncovering what genres are resonating most with their current audience or which titles should be acquired to keep their current audience happy and grow their subscriber base. For example, executives can examine which other shows fans of "The Wheel of Time" also enjoy, such as "The Witcher" or "Rick and Morty," and use this data to inform programming decisions based on the target audience's preferences.
In summary, demand data is becoming increasingly critical in the entertainment industry's decision-making process. Using demand data from Parrot Analytics, entertainment executives can gain valuable insights into content valuation, global appeal, supply and demand, talent analysis, distribution, and programming. "The Wheel of Time" in Denmark is a great example of how demand data can help executives make informed decisions that translate into engagement, revenue, and subscriber growth.
The Wheel Of Time's travelability to Denmark in the last 30 days is 29%, which means that the audience demand for The Wheel Of Time is 29% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Wheel Of Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Denmark. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Wheel Of Time, including those that have not even been released. Appeal to your target markets, including Denmark, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for The Wheel Of Time in Denmark. We provide our partners with comprehensive television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.