The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make more informed content acquisition, distribution, and programming decisions. One powerful tool at your disposal is demand data, which can help you determine audience interest and popularity and guide your decision making process. Let's consider the example of "Absentia" in March 2024 in Spain to see how demand data can be applied.
Firstly, demand data can inform content valuation. Using demand data, you can estimate the dollar value contribution of any title, for any platform, in any region. Content valuation can reveal the baseline value of a title, the value of a content library over time, and a title's ability to drive subscriptions or reduce churn. For instance, in Spain, "Absentia" has a demand that is 3.0 times higher than the average show and ranks in the 95.7th percentile in the drama genre, indicating that its demand is higher than 95.7% of all drama titles in Spain. This high demand suggests that "Absentia" is a valuable asset for any platform looking to attract and retain Spanish audiences.
In addition, demand data can help you with content acquisition and distribution decisions. Examining the top 10 global markets where "Absentia" is in-demand can highlight the show's most popular regions and inform which platforms and networks are best suited for distribution. For example, the United States and Spain are the top two markets globally for "Absentia," indicating that acquiring or distributing this show in these regions may be particularly fruitful. Furthermore, by examining travelability, or a show's international demand relative to its home market, you can determine which titles have the most global appeal and allocate funds accordingly.
Demand data can also be used to inform programming decisions. You can use demand data to determine which titles are most successful at retaining current audiences or attracting new subscribers. For example, examining the top 10 shows that fans of "Absentia" also like can highlight similar titles that may perform well among "Absentia's" existing fanbase. Additionally, by analyzing the show's momentum and longevity, you can gain insights into how rapidly demand for the show is growing and how well that demand is maintained over time, respectively. This can help you determine optimal release strategies and pricing for a given series.
In conclusion, demand data is a powerful tool for entertainment executives across various sectors, from OTT and SVOD platforms to talent agencies and linear networks. By utilizing demand data, executives can make more informed content acquisition, distribution, and programming decisions by understanding which shows have the most value, which titles have the most global appeal, and which shows are best at retaining or growing audiences.
Absentia's travelability to Spain in the last 30 days is 138%, which means that the audience demand for Absentia is 138% of the demand in its country of origin, United States. Click through to another market to discover how well Absentia travels internationally.
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Acquire the best shows from partners such as AXN to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Absentia), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular AXN‘s Absentia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AXN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Absentia, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Absentia in Spain. We provide our partners with valuable OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.