The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content decisions and to maximize ROI. Let's take "Adult Material" in Spain during February 2024 as an example.
Using demand data, content valuation can be applied to "Adult Material" to determine its value to a specific platform. Parrot Analytics' content valuation system uses demand data to reveal the dollar-value contribution of any title to any platform in any region. The system can determine how much to spend on a show while analyzing its potential to mitigate churn or drive subscriptions.
One way demand data can help with acquisition decisions is by providing insights into audience preferences. In the case of "Adult Material," we can see that fans of "Carnival Row," "In The Dark," and "The Walking Dead" also like the show. Executives can use this information to acquire similar titles or negotiate licensing deals.
Distribution decisions can be improved by leveraging demand data to target the right platforms for a show. In the case of "Adult Material," it has good audience demand in Spain, ranking at 2.2 times the average show, and achieving a peak rank of #738. Understanding where in the world the show is popular, such as in Spain and the United Kingdom, can help executives decide which territories to distribute the show in.
Programming decisions can be influenced by demand data by determining the best release schedule for a title. In the case of "Adult Material," by examining its release schedule, we can see that demand for the show spiked in late February 2024 in Spain. Executives can use this information to optimize the release strategy for their content.
Finally, demand data can help executives validate their gut instincts and be more confident in their programming decisions. In the case of "Adult Material," the show has higher demand than 97.3% of all romance titles in Spain, indicating that there is a strong audience for this genre in the market.
In summary, using demand data can help executives make more informed content, acquisition, distribution, and programming decisions. By analyzing a show's performance, such as "Adult Material" in Spain during February 2024, executives can determine a title's value, audience preferences, potential territories for distribution, and optimal release schedules.
Adult Material's travelability to Spain in the last 30 days is 175%, which means that the audience demand for Adult Material is 175% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Adult Material travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Adult Material is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adult Material, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 3:26 a.m. PST using global demand datasets from Parrot Analytics for Adult Material in Spain. We provide our partners with valuable television industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.