The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must be aware of the importance of analyzing the demand for a TV show before making any decision. The detailed analysis of "Águila Roja" for the month of March 2024 in Spain highlights how demand data can help you make informed content decisions.
The outstanding demand for "Águila Roja" during the last 30 days, which is 8.0 times the audience demand of the average show in Spain, indicates that the series has an excellent standing within the Spanish audience. The higher audience demand of the show indicates its value which can drive subscriptions and mitigate churn. At Parrot Analytics, we have developed a content valuation system based on worldwide demand, which could help you quantify the value contribution of any title, to any platform, in any region. This would help you determine how much you should spend on content.
The rise of "Águila Roja" in its rank by 136 spots during the month of March in Spain suggests that the show is gaining more attention among the audience. Such growth is significant if you want to acquire or distribute the content since it indicates that the show could drive engagement and increase the audience of any platform that it is on.
Furthermore, by analyzing the show's Parrot Pulse, the independent measure of its global performance across six dimensions, we can see that "Águila Roja" is doing okay worldwide, has good longevity and momentum. However, it has poor travelability, franchisability, and only okay reach.
The information on the show's audience also reveals the other shows that fans of "Águila Roja" like the most, which gives an insight into the audience's taste clusters. Knowing what your audience likes is essential in determining what content you should acquire. You can leverage this data and optimize your marketing campaign based on the audience's preferences.
By examining the top 10 global markets where "Águila Roja" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, indicating its travelability and popularity even in non-domestic regions. This provides the opportunity to monetize content through global distribution on various platforms.
In conclusion, the analysis of "Águila Roja" for the month of March 2024 in Spain highlights how demand data can help you make informed decisions. This helps you understand the value of a title, estimate its potential, and make strategic decisions regarding content acquisition, distribution, programming, and content valuation.
This is Águila Roja's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Águila Roja travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. La 1, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Águila Roja.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Águila Roja from partners like La 1.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Águila Roja? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as La 1 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from La 1 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Águila Roja. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as La 1 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Águila Roja), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as La 1 by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Águila Roja, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular La 1‘s Águila Roja is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for La 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Águila Roja, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Águila Roja in Spain. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.