The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content acquisition decisions, you will find that Parrot Analytics' demand data for shows like "Alice In Borderland" can be highly beneficial. This is because Content valuation uses demand data to answer a range of questions, including how much a series is worth, how it is performing as an acquisition-driving or churn-reducing title, or as an exclusive asset for a streaming platform. By looking at the demand data for "Alice In Borderland" in Spain, we can see that it has 2.0 times the audience demand of the average show, which is a good level of demand. This percentage puts it in the top 8.6% of all TV shows in Spain.
While demand for the series has been decreasing recently, it has had a great overall performance with its peak rank of #698. As a drama title, it has higher demand than 94.6% of all drama titles in Spain, highlighting its popularity in the genre. Additionally, by looking at Parrot Pulse, we can see that the show has outstanding worldwide audience demand across all platforms, great longevity, momentum, and franchisability (spin-off potential). The show has good travelability showing its international demand is relatively good compared to its home market.
Now, if your focus is on content distribution decisions, knowing the show's demand and popularity will help you assess where it might perform well. By examining the top 10 global markets where "Alice In Borderland" is most in-demand over the past 30 days, we can see that the series outperforms the demand of the average TV show (1x) in all of them, with Russia coming first. With outstanding audience demand of 10.8x in Russia, the show has been a great success in that region. Second is China, showing outstanding demand too. The show is also performing well in the United States, India, France, Ukraine, and the Philippines. By leveraging Parrot Analytics' demand data you can determine which regions are most interested in this show to focus your distribution and advertising efforts for maximum ROI.
Finally, if your focus is on programming decisions, you can use demand data to determine things like which genres are popular in specific markets. Parrot Analytics' demand data for "Alice In Borderland" shows that its fans also like shows like "The Last Of Us", "Rick And Morty", "The Boys", and foundation, among others. By using demand data to uncover content preferences and tastes, content creators can better tailor their future content to meet viewer expectations.
Alice In Borderland ( 今際の国のアリス)'s travelability to Spain in the last 30 days is 38%, which means that the audience demand for Alice In Borderland ( 今際の国のアリス) is 38% of the demand in its country of origin, Japan. Click through to another market to discover how well Alice In Borderland ( 今際の国のアリス) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alice In Borderland ( 今際の国のアリス)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Alice In Borderland ( 今際の国のアリス) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alice In Borderland ( 今際の国のアリス), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Alice In Borderland ( 今際の国のアリス) in Spain. We provide our partners with meaningful entertainment industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.