The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you want to make informed decisions regarding content, acquisition, distribution, and programming, and that is where demand data comes in. By using demand data from Parrot Analytics, you can gain valuable insights into your show's audience consumption tendencies during a specified period. Let us use "Amar Es Para Siempre" as a case study to illustrate how demand data can be useful.
Content valuation is a vital aspect for a TV network's programming director or head of programming. In this case, demand data can help determine a show's worth relative to others. "Amar Es Para Siempre" ranked at 99.8th percentile in the romance genre overall in March 2024 and has an audience demand of 11.9 times the average show in Spain over the last 30 days. This statistical value provides an economic valuation system based on content demand and supply. By analyzing audience demand and supply in this way, you can make a more informed decision on future content investments.
These statistics also reveal that the show's popularity has been decreasing in Spain. That information is pertinent for a programming director or head of programming who might make decisions to update the program, renew it or cancel it.
Demand data can also help plan a more effective release strategy and pricing policy. In March 2024, the demand for "Amar Es Para Siempre" peaked in Spain early in the month. As a TV executive, this information can help in planning the release date of the show's sequel or spin-off.
In the case of an acquisition decision, analysis of the top 10 global markets where "Amar Es Para Siempre" is most in-demand reveals that the show outperforms the average TV show (1x) in each of these markets. Acquisition executives can use such data to inform their decision-making process, showing which markets may be interested in securing the rights to this show.
Demand data can also be highly beneficial for content distributors. By analyzing fan demographics, content distributors can determine which TV shows resonate most with their audience. Parrot Analytics' "Amar Es Para Siempre" case study shows that other shows that fans of "Amar Es Para Siempre" enjoy watching include "Shadow And Bone," "Fellow Travelers," and "Bake Off: The Professionals." By distributing shows that cater to the same demographic of fans, content distributors can enjoy higher viewership because they align with what their current audience already likes.
In conclusion, as a TV executive, demand data can help you make more informed decisions about programming content, selecting acquisition deals, distributing content, and planning release strategies. The demand data for "Amar Es Para Siempre" in March 2024 can be used as a case study to help illustrate the practical uses of demand data in driving business decisions. By leveraging these insights, TV executives in various roles can align their investment to what the majority of the audience demands.
This is Amar Es Para Siempre's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Amar Es Para Siempre travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TVE‘s Amar Es Para Siempre is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVE and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Amar Es Para Siempre, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Amar Es Para Siempre in Spain. We provide our partners with far-reaching OTT expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.