The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working for a company that produces or distributes TV series, "American Horror Story" provides a great case study in using demand data to help make more informed content acquisition and programming decisions.
Firstly, when considering content valuation, it's crucial to understand the audience demand for a show in order to determine its relative value to your platform or network. "American Horror Story" has 14.9 times the audience demand of the average show in Spain, which indicates that it's a valuable asset. This show's demand in Spain has increased by 22.4% during the month of October 2023. By examining the show's demand on a global scale, you can see its travelability is exceptional, which means it has strong potential in international markets.
Secondly, it's important to leverage demand data to determine the best release strategy and pricing for a given show. "American Horror Story" experienced a spike in demand in mid-October 2023 in Spain, indicating that the show's marketing campaign was effective in promoting the show. Timing marketing campaigns around spikes in demand is an effective way to ensure that the timing of a show's release is perfectly aligned with its target audience.
Thirdly, analyzing audience demand can provide valuable insights into which titles are the most effective at driving viewer acquisition and retention. Understanding the factors that make "American Horror Story" successful can inform decisions about what other shows can also help increase subscriber numbers. By looking at shows that fans of "American Horror Story" also like, such as "Loki" and "Rick And Morty", you can get a sense of what types of content resonate with a similar audience.
Finally, examining the top 10 global markets where "American Horror Story" is most in-demand over the last 30 days, you can see it outperforms the demand of the average TV show in each of these markets. The U.S. is the show's number one market globally, but it's also in high demand in Brazil, Canada, Russia, the United Kingdom, Australia, France, Germany, and China. Understanding which regions are most receptive to certain types of content can help you make more informed decisions around content acquisition and distribution.
In conclusion, by leveraging demand data from shows like "American Horror Story", entertainment executives can make more informed decisions around content acquisition, programming, release strategy, pricing, and subscriber acquisition and retention. Understanding audience demand can inform content valuation, help you identify valuable intellectual property, and enable you to optimize your marketing campaigns, all while providing insights into popular genres and demographics around the globe.
American Horror Story's travelability to Spain in the last 30 days is 44%, which means that the audience demand for American Horror Story is 44% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Dec. 9, 2023, 1 p.m. PST using global television demand data from Parrot Analytics for American Horror Story in Spain. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.