The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is essential for making informed content, acquisition, distribution, and programming decisions in the entertainment industry. Using the example of "Andor", we can demonstrate the importance of demand data.
Firstly, assessing the demand of a show allows for content valuation. By using demand data, entertainment executives can quantify the value of a show, both globally and locally. In the case of "Andor", we see that it has achieved outstanding demand in Spain, with demand for the show surpassing 9.7 times the average show in the country over the last 30 days. This high demand is confirmed by its exceptional Travelability score, which measures a show's international appeal, and its franchisability score, which indicates good potential for spin-offs or franchises.
By examining the top 10 global markets where "Andor" is most in-demand, we can determine where the show is performing well and where it needs more promotion. From this analysis, we can see that the show's number one market globally is the United States, where the show achieved exceptional audience demand of 13.9x. However, in other markets such as Russia, "Andor" has outstanding demand, indicating areas of untapped potential.
Demand data also informs the decision-making process around content acquisition and distribution. By investigating the shows most liked by "Andor" fans, entertainment executives can discover other shows that may attract a similar audience and have high demand, opening opportunities for content acquisition. In the case of "Andor," these shows include "House Of The Dragon" and "Obi-wan Kenobi."
Demand data also powers discovering underline undervalued and untapped content. In the case of "Andor", we see that the Parrot Pulse measures the show's performance across six dimensions, including momentum, which is outstanding, and longevity, which is good. This information can be used to guide marketing and promotion decisions with the aim of increasing demand for the show and promoting its sustainability over time.
In conclusion, demand data is an essential tool for entertainment executives in the decision-making process. By using demand data to guide acquisitions, programming, promotion and distribution decisions, executives can quantify the value of a show, identify areas of untapped potential, and take steps to improve its demand and engagement over time.
Andor's travelability to Spain in the last 30 days is 61%, which means that the audience demand for Andor is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Andor travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Andor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Andor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Andor, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been renewed on Feb. 23, 2024, 1 p.m. PST using demand metrics from Parrot Analytics for Andor in Spain. We provide our partners with deep media industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.