The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data about TV shows can be very helpful when it comes to making content-related decisions such as acquisitions, programming, and distribution. "Are You The One?" for the month of March 2024 in Spain is an excellent case study which displays how demand data can be leveraged by entertainment executives.
One of the most significant benefits of demand data is its ability to inform content valuation. By analyzing a TV show's market demand, executives can estimate the monetary value of its contribution to a particular platform and quantify how it drives engagement across the rest of the catalog. In the case of "Are You The One?" in Spain, the show achieved 3.1 times the audience demand of Spain's average show over the last 30 days, indicating high demand. Parrot Analytics content valuation system, based on global content demand and supply, provides an economic value estimate of "Are You The One?" on any platform in any region.
Another benefit of demand data is the ability to inform acquisition decisions. By examining the top 10 global markets where "Are You The One?" is most in-demand over the last 30 days, we can see that this TV series outperformed the demand of the average TV show in each of these markets. Spain ranked second, which would encourage any executive looking to acquire a show for the Spanish market to consider "Are You The One?".
Demand data is also beneficial for programming decisions. As demand for "Are You The One?" in Spain increased by 141.4% during March 2024, the show's network can expect a large portion of the Spanish audience to watch it. Based on this increase in demand, executives can mobilize resources to help ensure the show's success. The show's demand is in the 98.6th percentile, indicating that it has higher demand than 98.6% of all reality titles in Spain.
Another important aspect executives use demand data for is distribution. By examining the top 10 global markets where "Are You The One?" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show in each of these markets. If an executive is looking to distribute a new show in one of these markets, this market's audience for "Are You The One?" would be an excellent place to start.
In conclusion, leveraging demand data can aid an entertainment executive in making informed content valuation, acquisition, programming, and distribution decisions. "Are You The One?" for the month of March 2024 in Spain provides an example of how demand data can be used to help executives make these sorts of decisions.
Are You The One?'s travelability to Spain in the last 30 days is 124%, which means that the audience demand for Are You The One? is 124% of the demand in its country of origin, United States. Click through to another market to discover how well Are You The One? travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Are You The One?), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Are You The One? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Are You The One?, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Are You The One? in Spain. We provide our partners with essential television industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.