The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data from Parrot Analytics to help you make more informed content, acquisition, distribution, or programming decisions. Let's take a closer look at "Aşk Laftan Anlamaz" in Spain during February 2024 and see how demand data can be used to provide insights.
Content Valuation:
Using demand data, you can determine the dollar value contribution of any title, to any platform, in any region. Demand data can answer how much is my show or library worth to another streaming platform, and how much of my show's value is being driven by the demand for one of its stars. With 3.1 times the audience demand of the average show in Spain, "Aşk Laftan Anlamaz" has good demand. Also, the show has higher demand than 98.0% of all romance titles in Spain, making it a valuable asset for a platform that targets a romance-loving audience.
Programming & Acquisition Decisions:
Demand data can help determine what type(s) of content exhibit opportunities to acquire or produce, and how effective your marketing campaigns have been. You can also optimize your marketing campaign ahead of premiere by using demand data to tailor it to your target audience. In Spain, "Aşk Laftan Anlamaz" moved up in its rank by 155 spots during February, and had a 7.4% increase in audience demand, indicating that the show's popularity is growing, which is good news for SVODs.
Distribution Decisions:
With its good worldwide audience demand across all platforms and consistent longevity, "Aşk Laftan Anlamaz" does well in global markets. However, it has poor reach. This information could be used to determine the platform-specific marginal revenue contribution and how the title drives engagement across the rest of the catalog. It can also help to map the local genres whitespaces in each region to determine the shows that will attract and retain a larger audience.
Franchisability & Travelability:
Using demand data can help to identify content with spin-off potential and how its performance is in other countries. In Spain, "Aşk Laftan Anlamaz" has a good travelability meaning it has good international demand compared to its home market, with only 21% of its audience coming from its original market of Turkey. Thus, if you are thinking of acquiring or producing a spin-off title, demand data can help you identify potential hits that will have global appeal.
Comparative Benchmarking:
Using demand data, you can compare "Aşk Laftan Anlamaz" against other titles available on the market. You can monitor its momentum, the pace of growth, and how it is doing against the market average. By examining the top 10 global markets where "Aşk Laftan Anlamaz" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, indicating that it is a show with high potential.
In conclusion, demand data provides valuable insights to help entertainment executives make more informed content decisions. By leveraging this data, industry professionals can quantify a title's contribution to a platform, determine the value of exclusivity, optimize release strategies, monitor audience retention, and much more. "Aşk Laftan Anlamaz" in Spain during February 2024 is just one example of how demand data can help executives make data-driven decisions and push their content to the next level.
Aşk Laftan Anlamaz's travelability to Spain in the last 30 days is 28%, which means that the audience demand for Aşk Laftan Anlamaz is 28% of the demand in its country of origin, Turkey. Click through to another market to discover how well Aşk Laftan Anlamaz travels internationally.
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Acquire the best shows from partners such as Show TV to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Aşk Laftan Anlamaz), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Aşk Laftan Anlamaz is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aşk Laftan Anlamaz, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 2:52 a.m. PST using analytics from Parrot Analytics for Aşk Laftan Anlamaz in Spain. We provide our partners with far-reaching television series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.