The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are numerous ways that you can use demand data to inform content and acquisition decisions that will ultimately lead to better programming and distribution choices. Recently, the French TV series "Astrid Et Raphaëlle" achieved a high level of demand in Spain, indicating that the title is performing well in this market. Below are some of the questions that you may be asking as an entertainment executive and how demand data can provide you with insights to make more informed decisions:
1. Content valuation: How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By examining the demand data for "Astrid Et Raphaëlle" in Spain, you can evaluate how much this title is worth and make an informed decision about investing in it.
2. Subscriber retention and acquisition: Which titles should you buy if you want to keep your current audience happy? Which titles should you buy if you want to grow your audience? By analyzing the demand data and audience interest for "Astrid Et Raphaëlle" in Spain, you can assess if this title is engaging your current audience and whether it can help bring in more subscribers.
3. Optimal release strategy and pricing: What is the best release strategy for your content? By examining the demand for "Astrid Et Raphaëlle" in Spain and other regions, you can determine the optimal release strategy and pricing for this title and how it can be adjusted based on regional differences.
4. Competitive benchmarking: How can you compare your content against other titles available on the market? By comparing the demand for "Astrid Et Raphaëlle" with other popular TV shows in Spain, you can assess its competitive advantage and viability against other titles in the Spanish market.
5. Franchise potential: How can you further monetize IP for your show through spin-offs or franchises? Although the franchisability score for "Astrid Et Raphaëlle" is currently poor, by examining the demand data in different markets, you can determine whether there is an opportunity to develop spin-offs or franchises.
By using demand data, as displayed in the analysis of "Astrid Et Raphaëlle" in Spain, entertainment executives can review the success of their programming across different dimensions, including travelability, longevity, momentum, franchisability, and reach. This data can help inform decisions around the acquisition and programming of content across different global markets based on demand insights. Additionally, demand data helps in answering important questions like how the audience receives your show, whether aspects of it are resonating or not, and whether or not the show has the potential for spin-offs and franchises.
Astrid Et Raphaëlle's travelability to Spain in the last 30 days is 96%, which means that the audience demand for Astrid Et Raphaëlle is 96% of the demand in its country of origin, France. Click through to another market to discover how well Astrid Et Raphaëlle travels internationally.
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Acquire the best shows from partners such as France 2 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Astrid Et Raphaëlle), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as France 2 by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular France 2‘s Astrid Et Raphaëlle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Astrid Et Raphaëlle, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for Astrid Et Raphaëlle in Spain. We provide our partners with essential television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.