The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you can use demand data to understand how well a TV series performs in different regions around the world. For instance, examining audience demand for Banshee over the last 30 days reveals the TV show has an audience demand of 4.0 times the average show in Spain, suggesting it is generally doing well in the country. However, the show's demand has decreased recently in Spain when compared to the demand over the last 90 days. As an executive, it is important to keep track of the time-series of the show's performance and adjust programming decisions accordingly.
Another way entertainment executives can use demand data is to evaluate how a show's performance is changing on average over time. For example, the audience demand for Banshee on a rolling year basis indicates a 29.0% increase in popularity when compared to the performance of the show over the entire year, emphasizing the show's increasing popularity among the audience.
Furthermore, the Parrot Pulse for "Banshee" can provide an independent measure of a show's global performance across six dimensions: worldwide audience demand across all platforms, its travelability, longevity, momentum, franchisability (spin-off potential), and reach. In Banshee's case, the show's performance is outstanding across all these dimensions. It signals the potential for the show to travel well and continue to resonate with audiences over time, making it an attractive target for distribution in many territories.
Executives can also use demand data to inform strategic decisions about acquiring, valuing, and producing content. For instance, comparing Banshee's demand data with other popular shows can assist executives with decisions on what type of content to acquire or produce. Banshee's fanbase overlaps with shows like Rick and Morty, Halo, Reacher, and Shameless, so executives may consider acquiring or producing similar types of content as these shows.
Finally, demand data is an essential tool for evaluating content and platform-specific marginal revenue contributions. Parrot Analytics' content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform in any region. As Banshee is doing well across the board and its demand has been outstanding in several regions worldwide, executives can use this data to make informed decisions about the series' potential value and how to capitalize on its popularity. Overall, demand data is a powerful tool that can help entertainment executives make better decisions concerning content valuation, acquisition, and distribution decisions.
Banshee's travelability to Spain in the last 30 days is 35%, which means that the audience demand for Banshee is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Banshee travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Cinemax, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Banshee.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Banshee from partners like Cinemax.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Banshee? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cinemax to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from Cinemax by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Banshee. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Cinemax to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Banshee), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cinemax by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Banshee, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cinemax‘s Banshee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Banshee, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Banshee in Spain. We provide our partners with deep media industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.