The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can benefit from analyzing the demand data of TV series available on their platform or under consideration for acquisition. By examining the demand data of a show like "Batman: The Animated Series" for the month of March 2024, we can see how it can be used to make informed decisions regarding content valuation, programming, and distribution.
Content valuation is one of the most significant applications of demand data. Entertainment executives can use Parrot Analytics' content valuation system to determine the dollar value contribution of any title to any platform in any region. They can determine the value of the show's IP globally by identifying the markets where "Batman: The Animated Series" has the most demand. They can also calculate their platform-specific marginal revenue contribution and assess how they drive engagement across the platform's catalog. "Batman: The Animated Series" has a high level of demand, with 3.0 times the audience demand of the average show in Spain. Its demand has been increasing recently, making it an attractive acquisition target for streaming platforms and pay-TV networks.
Programming executives can also benefit from analyzing demand data to help make programming decisions. By examining the demand spike and ranking trend in Spain during March, they can determine how to schedule the show's premiere and promotion to capture the maximum audience. They can also identify the genres that are resonating with their audience, as "Batman: The Animated Series" ranks in the 96.4th percentile in the children genre in Spain. Executives can also use the affinity analysis provided by Parrot Analytics to identify shows and talent that can be paired up with "Batman: The Animated Series" to increase its reach and retain customers.
If "Batman: The Animated Series" is already on the platform, executives can use demand data to help increase the show's engagement and retention among subscribers. For example, by analyzing the other shows that fans of "Batman: The Animated Series" like, they can create a custom playlist or recommend similar titles to attract new and retain existing subscribers.
Finally, distribution executives can use demand data to determine where to distribute "Batman: The Animated Series" to maximize its reach and future content investments. They can also examine the travelability of the show, which measures its international demand relative to its home market, to identify new opportunities for distribution in markets where the show has high demand.
In conclusion, Parrot Analytics' demand data provides entertainment executives with relevant information about the performance of TV series and allows them to make informed decisions about content valuation, acquisition, programming, and distribution. By analyzing the demand data of a show like "Batman: The Animated Series," executives can gain insights into how their audience engage with the content, retain and grow their subscribers, and maximize their ROI.
Batman: The Animated Series's travelability to Spain in the last 30 days is 27%, which means that the audience demand for Batman: The Animated Series is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Batman: The Animated Series travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batman: The Animated Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Batman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman: The Animated Series, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Batman: The Animated Series in Spain. We provide our partners with meaningful TV series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.