The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "Battle Creek" in Spain during March 2024 can provide entertainment executives with insights to help them make informed acquisition, distribution, and programming decisions.
Firstly, executives can use the demand data to assess the value of "Battle Creek" and determine how much it's worth to a particular platform. Using Parrot Analytics' economic valuation system based on global content demand and supply, executives can reveal the dollar value contribution of the show to a platform in any region, enabling them to determine how much to spend on the content. The data also highlights how much of the value of "Battle Creek" is being driven by demand for one of its stars and the show's ability to drive subscriptions and mitigate churn.
Executives can leverage demand data to inform scalable concept testing to gauge audience preferences and optimize their upcoming productions for success. They can use demand data to identify what type of content exhibits the opportunity to acquire or produce.
Demand data can also inform decisions around programming strategy. Executives can determine the best release strategy for their show based on demand data. Additionally, they can use the data to identify the best talent or brand to partner with to expand their audience. Further, they can use demand data to understand what genres are resonating with their current audiences or which genres they need to focus on to attract new subscribers to their SVOD service.
The data can also be useful in identifying undermonetized titles and new opportunity markets for content distribution. Executives can use the data to find new territories where they should introduce the content, and they can identify exclusive markets where they can further monetize their titles.
Finally, by examining the top 10 global markets where "Battle Creek" is most in-demand, executives can gain valuable insight into different territories' level of interest in their content, informing the platform and network fit.
In summary, Parrot Analytics' demand data for "Battle Creek" in Spain during March 2024 can provide a range of insights that can inform more effective decisions for entertainment executives. These insights include content valuation, scalable concept testing, programming strategy, identifying undermonetized titles and new markets for distribution, and understanding global performance across different markets.
Battle Creek's travelability to Spain in the last 30 days is 157%, which means that the audience demand for Battle Creek is 157% of the demand in its country of origin, United States. Click through to another market to discover how well Battle Creek travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battle Creek), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Battle Creek is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battle Creek, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Battle Creek in Spain. We provide our partners with valuable content workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.