The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for data-driven insights to make more informed decisions about content acquisition, distribution, or programming? Look no further than demand data from Parrot Analytics. Let's take a look at what we can learn from the demand data for "Battlebots" in Spain during February 2024.
First up, we can see that "Battlebots" has outstanding demand in Spain, with 8.8 times the audience demand of the average show in the country over the last 30 days. This information can be used to inform content valuation, as we can quantify the dollar value contribution of the title to any platform in any region.
Additionally, we can look at how the show is performing relative to other reality titles in Spain. "Battlebots" ranks at the 99.7th percentile in the reality genre during February, meaning it has higher demand than 99.7% of all reality titles in the country. This can help us with competitive benchmarking and understanding the show's potential for growth.
We can also take a look at the top 10 global markets where "Battlebots" is most in-demand over the last 30 days. Unsurprisingly, the United States is the show's number one market globally, with outstanding audience demand of 12.5x. This information could be used to inform global content expansion and targeting specific regions for distribution.
In terms of how the show is doing elsewhere in the world, we see that it outperforms the demand of the average TV show in each of the other top 10 markets, including China, the Netherlands, Sweden, the United Kingdom, Australia, Canada, and Hungary. This indicates strong potential for global appeal, which we can further examine through our Parrot Pulse measure of "travelability."
We also have insights into fan affinity, as we know the other shows that fans of "Battlebots" also like in Spain. This information could inform programming decisions and identifying new content opportunities for acquisition.
Finally, we see that demand for "Battlebots" decreased during February in Spain, but demand spiked in mid-February. This information could be used to inform release strategy and pricing, potentially looking at scheduling the show to coincide with times of increased demand.
Overall, demand data is a powerful tool for entertainment executives and can be used to inform content valuation, programming decisions, acquisition and distribution opportunities, global expansion, competitive benchmarking, and more. Let Parrot Analytics be your data-driven guide to making informed decisions in the fast-paced world of entertainment.
Battlebots's travelability to Spain in the last 30 days is 49%, which means that the audience demand for Battlebots is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Battlebots travels internationally.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battlebots), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Battlebots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlebots, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 18, 2024, 12:42 p.m. PST using television demand datasets from Parrot Analytics for Battlebots in Spain. We provide our partners with meaningful entertainment industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.