The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can help you make more informed content decisions. Using the example of "Battlestar Galactica" for the month of February 2024 in Spain, let's explore how demand data relates to content valuation and how it can be used in acquisition, distribution, and programming decisions.
The demand analysis for "Battlestar Galactica" indicates that it has been performing well in Spain as it has 6.2 times the audience demand of the average show in Spain over the past 30 days. This positive performance can be used to value the show, for example, in terms of assessing its value to a streaming service, or determining the price to pay for the licensing rights. The independent measure of its global performance across six dimensions provides insight into the show's potential for growth and impact in various regions.
The demand data also reveals that fans of "Battlestar Galactica" in Spain have similar tastes to viewers who enjoy "Rick And Morty", "Archer", and "Futurama", among others. Knowing what other shows are popular with the same demographic can help the TV executive decide what other content to acquire or produce.
Furthermore, the demand data can assist in programming decisions because it shows that the show's recent demand has been increasing, meaning the TV executive may want to consider airing the show more frequently or at a different time to increase engagement.
In terms of acquisition decisions, the data shows that "Battlestar Galactica" has maintained strong momentum and is highly demanded in several countries, including the United States, the United Kingdom, Canada, France, the Netherlands, Germany, China, and Sweden. This information can help the TV executive decide where to acquire and distribute the show and how much to pay for it.
Additionally, the data can be used to optimize the release strategy and pricing of "Battlestar Galactica" by highlighting the most popular times of the year and the most appropriate pricing model for this show.
Finally, the demand data helps with subscriber acquisition and retention as it provides insight into which titles should be acquired or produced to keep audiences engaged and satisfied. By knowing what viewers enjoy, TV executives can better plan to meet the demand of their audience and take steps to avoid losing subscribers.
Overall, demand data provides TV executives with quantifiable intelligence to help make informed content decisions based on global and local audience demand. By applying data-driven decisions, they can better position their platform, network, or studio to succeed in today's competitive landscape.
Battlestar Galactica's travelability to Spain in the last 30 days is 31%, which means that the audience demand for Battlestar Galactica is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Battlestar Galactica travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sci Fi‘s Battlestar Galactica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sci Fi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlestar Galactica, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:42 p.m. PST using global demand data from Parrot Analytics for Battlestar Galactica in Spain. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content sales strategies. Contact us today to find out more.