The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to stay up-to-date with the latest trends in audience demand to make informed decisions about content and investments. One way to do this is by using demand data, such as that provided by Parrot Analytics.
For instance, let us examine the popular TV series "Batwoman" and its demand in Spain in February 2024. According to the data, "Batwoman" has excellent audience demand, with 3.2 times the average show in Spain. As an entertainment executive, we can use this data to determine the value of this content and understand its potential to generate revenue. Content valuation tools such as Parrot Analytics' can estimate the dollar value contribution of a title, to any platform, in any region based on global content demand and supply.
We can use this data to understand how "Batwoman" is performing compared to other shows. For example, "Batwoman" is in the 96.4th percentile in the drama genre in Spain. It also ranks at 358, and in February, its rank dropped by 837 spots; this may indicate a decrease in its demand over time. As an executive, we have to continually evaluate the performance of our content to decide whether to invest more, promote the content or to move on from it.
Another important way to use demand data is to identify trends and patterns in viewership. For instance, in Spain, demand for "Batwoman" has decreased by 79.2% over February 2024. This insight can help the executive to evaluate the reasons behind the decline and strategize on how to improve the show’s appeal in the market.
Pay attention to shows that complement "Batwoman," such as "How To Get Away With Murder," "DC's Legends Of Tomorrow," "Young Sheldon," and more. A significant part of "Batwoman's" success is that it targets and appeals to a specific audience, and the similarity for these shows is an excellent opportunity to expand the fan base.
By examining the top 10 global markets where "Batwoman" is most in-demand in the past 30 days and recognizing where a show has the best chance of performing, we can confidently program or distribute the show, making it appealing to the audience. "Batwoman" has a travelability rate of 38%, meaning it's 38% as in-demand in Spain compared to the US, where it originates. This information is useful for content distributors and companies aiming to reach an international audience.
In conclusion, Parrot Analytics' data on content demand is a powerful tool for entertainment executives. It provides valuable insights into audience behavior that can help better understand how shows perform and how to make more informed decisions about content valuation, distribution, programming, and acquisition. In light of the data provided, "Batwoman" is an exciting and globally appealing series that has the potential to generate revenue and engage viewers.
Batwoman's travelability to Spain in the last 30 days is 24%, which means that the audience demand for Batwoman is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Batwoman travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batwoman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Batwoman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batwoman, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 8:44 p.m. PST using demand analytics from Parrot Analytics for Batwoman in Spain. We provide our partners with valuable entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.