The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the insights gleaned from analyzing the audience demand of TV shows like "Bella Calamidades" to make informed content decisions, including acquisition, distribution, and programming. Looking at the data, we can see that "Bella Calamidades" has strong audience demand in Spain, with demand increasing by 99.6% during January 2024. Additionally, at its peak, the show achieved demand of 4.0 times the average over the course of the entire year, indicating higher popularity at certain times.
One of the ways in which audience demand can be leveraged in decision-making is through content valuation. By calculating a show's economic value based on its global demand, you can make more informed decisions about how much to spend on content acquisition or production. Parrot Analytics' content valuation system is powered by global demand and supply data and can reveal the dollar value contribution of any title to any platform in any region. Therefore, analyzing the audience demand of "Bella Calamidades" can help you determine the show's worth to another streaming platform, for example.
Demand data can also support informed acquisition decisions. For example, analyzing the top 10 global markets where "Bella Calamidades" is most in-demand, we can identify that it outperforms the demand of the average TV show in each of these markets. This gives an indication of the show's potential success in new markets. Moreover, by examining the genres that have the most significant impact on the show's demand, you can make more informed decisions regarding which types of content to acquire or produce in the future.
The analysis also indicates that "Bella Calamidades" has a strong rank in the romance genre in Spain, with demand higher than 97.7% of all romance titles in the region. Content executives should leverage this information to assess which genres are resonating most with the current audience and focus their efforts on producing or acquiring similar content.
By examining the dimensions of Parrot Pulse, you can gain insights into the show's performance metrics that can support better programming decisions. For example, the momentum dimension is good, indicating that the pace of growth for the show is on track with expectations. Lastly, longevity measures audience demand over time, and although it is okay for "Bella Calamidades," this could indicate that additional promotional efforts are necessary to maintain audience interest in the show.
Therefore, demand data is an essential tool that enables entertainment executives to make data-driven content, acquisition, distribution, and programming decisions. The data from "Bella Calamidades" tells a story about the popularity of the show in Spain and can be leveraged in decision-making processes to make informed decisions that lead to more significant success.
Bella Calamidades's travelability to Spain in the last 30 days is 30%, which means that the audience demand for Bella Calamidades is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Bella Calamidades travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s Bella Calamidades is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bella Calamidades, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Bella Calamidades in Spain. We provide our partners with valuable OTT capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.