The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you know that finding a show with outstanding audience demand is key to retaining or attracting new audiences and increasing revenue. Parrot Analytics' demand data for "Better Call Saul" in Spain for the month of March 2024 can help you understand how you can make more informed choices about content acquisition, programming strategies, and distribution.
One way Parrot Analytics’ demand data can be applied for content decisions is content valuation. Demand data is used to estimate the financial value of content. With "Better Call Saul," you can see that the show's demand is 13.5 times higher than the average title in Spain, which is exceptionally high. You can use this data point to estimate the baselines value of the series with a financial model and come with a price offer for the right to distribute it on your platform. Besides, evaluating the demand trends comparing its performance over the last 30 days versus the past year can provide insight into its popularity growth, which can impact content value.
Another way demand data can be used is to inform programming and scheduling decisions. Given that "Better Call Saul" moved up 10 spots in its peak rank in March and ranked in the 99.8th percentile in the drama genre in Spain, you can see that it’s a highly popular title, which can attract new audiences to your platform and reduce churn. Parrot Analytics data can guide you on what time slot and day you can optimize the show’s audience reach and capture more viewership.
Furthermore, understanding audience demand can help executives with distribution choices. Since the travelability of "Better Call Saul" is exceptional, the show has high potential for international distribution via localized licenses or global distribution deals. With the show successfully outperforming the average show in each of the top ten markets worldwide, you can further explore markets where it’s in demand to guide international distribution growth strategy.
Lastly, demand data can help executives with content acquisition decisions. Data insights such as which shows that fans of "Better Call Saul" also like, such as "House Of The Dragon" and "Breaking Bad," can guide you in expanding the content offering on your platform with similar titles. The insight can assist with targeted content acquisition strategies that bring in similar or complementary content to satisfy your viewers’ tastes, helping to retain and grow your audience.
In general, utilizing Parrot Analytics’ valuable demand data opens the opportunities for a more informed growth strategy that helps with decision-making on content acquisition, distribution, programming, and content value. In conclusion, leveraging such data can save resources and drive better outcomes in dynamic markets that help to stay ahead of the competition.
Better Call Saul's travelability to Spain in the last 30 days is 55%, which means that the audience demand for Better Call Saul is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Better Call Saul travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Better Call Saul is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Better Call Saul also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Call Saul, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Better Call Saul in Spain. We provide our partners with extensive SVOD analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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