The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking for ways to improve your content decisions and acquisition strategies? Look no further than demand data. The TV series "Black Mirror" is an excellent example of how demand data can help decision makers. Over the past 30 days, the demand for "Black Mirror" in Spain has been exceptional, surpassing 99.8% of all mystery titles in the country, and indicating that it could be an incredibly valuable acquisition for a streaming platform.
Demand data can help you make more informed content decisions, acquisition decisions, and distribution decisions. For instance, you can determine how much to spend on a particular title or assess a TV series' ability to drive subscriptions and mitigate churn. Moreover, it allows you to understand the value of content and quantify the platform-specific marginal revenue contribution of a title, providing an economic valuation system powered by global content demand and supply.
If you aim to expand globally, demand data enables you to quantify the travelability of your content, and determine the best release strategy and pricing. You could also find the most popular genres in your local market, and assess the platform and network fit, which informs the platform you should target for the distribution of your content. Demand data also enables you to optimize your marketing campaign ahead of the premiere, by answering questions such as the best talent or brand to partner with for audience expansion.
Demand data can reveal audience insights that help with decisions concerning supply and demand, the type of content that exhibits opportunities to acquire or produce, and content with spin-off potential to franchise. It can also help you discover new opportunities for content distribution, uncover under-monetized titles, and streamline the programming of content for linear network or pay TV network.
In conclusion, with demand data, you can determine which titles to buy to keep your audience happy and which ones to buy to grow your audience. You can also find your show’s global performance across six dimensions to improve momentum and reach, while comparing the performance of your show on an annual basis versus the last 30 days to make more informed decisions. Ultimately, demand data is the missing piece of the puzzle that will improve your strategic decision making process and profitability.
Black Mirror's travelability to Spain in the last 30 days is 77%, which means that the audience demand for Black Mirror is 77% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Black Mirror travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Black Mirror is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Mirror, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Black Mirror in Spain. We provide our partners with meaningful SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.