The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly trying to make informed content decisions that will drive audience engagement, subscriptions, and revenue. Demand data is one of the most critical tools in your arsenal. Let's examine how demand data for "Bluey" in February 2024 in Spain can inform your content acquisition, distribution, and programming decisions.
Firstly, demand data can help with content valuation. By measuring audience demand within a specific market, you can calculate the dollar value contribution of "Bluey" to any platform or network in Spain. Parrot Analytics content valuation system uses demand data to determine how much a series is worth and can be used to understand a content library's value to a platform over time.
Secondly, demand data can help identify content that exhibits opportunity for acquisition or production. For instance, the demand data for "Bluey" in Spain indicates that the show has incredible audience engagement and subscriber retention potential. More importantly, it suggests that there is ample opportunity to acquire or produce more family shows like "Bluey" to further grow your subscriber base and drive engagement in the family genre.
Thirdly, demand data can help inform programming decisions. The insight that "Bluey" spikes in popularity in late February tells you when to schedule the show to gain maximum audience engagement. Knowing this can help you plan your marketing campaigns and create buzz prior to the show's scheduled release date to further increase audience demand.
Fourthly, demand data can help identify market trends and potential audience clusters. For instance, the insight that other shows that fans of "Bluey" also like are "Sesame Street", "Hey Duggee" and "Peppa Pig", tells you which shows resonate well with the audience and which new content should be produced to attract new audiences.
Lastly, analyzing demand data helps to uncover under-monetized titles. While "Bluey" in Spain ranks at the 99.5th percentile in the family genre, Parrot Analytics can help you identify other markets where "Bluey" demand is growing, expanding your reach and revenue possibilities. Demand data can also inform optimal pricing and release strategies for "Bluey" in different markets, ultimately helping to maximize the show's profitability.
In conclusion, demand data is the most powerful tool for entertainment executives when it comes to making informed content, acquisition, distribution, and programming decisions. By looking at the performance of a show such as "Bluey" in Spain, analyzed by Parrot Analytics, executives can benefit from the insight of content valuation, identifying potential acquisition opportunities, programming decisions, market trends, and potential audience clusters. The potential benefits of demand data analysis are tremendous when you consider the impact of this information on subscriber acquisition and retention, revenue growth and market expansion.
Bluey's travelability to Spain in the last 30 days is 37%, which means that the audience demand for Bluey is 37% of the demand in its country of origin, Australia. Click through to another market to discover how well Bluey travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. ABC Kids, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as ABC Kids to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bluey), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ABC Kids by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bluey, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ABC Kids‘s Bluey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Kids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bluey, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 4:40 a.m. PST using global television demand analytics from Parrot Analytics for Bluey in Spain. We provide our partners with essential television industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.