The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make informed decisions about content valuation, acquisition, distribution, and programming. Using the example of "Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)" for the month of March 2024 in Spain, we can illustrate how demand data can be used to make strategic decisions.
Content Valuation:
Parrot Analytics' content valuation system uses global content demand and supply to calculate the dollar value contribution of any title, to any platform, in any region. Based on the demand data for "Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)" in Spain, we can estimate its value contribution to a platform in Spain. The show has a good demand, with 2.1 times the audience demand of the average show in Spain over the last 30 days. This means that the show's value is increasing for the platform and its worth can be capitalized.
Distribution:
Examining demand data for "Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)" in different regions can provide insight into its global appeal and help to identify new market opportunities. For example, we can see that the show has good demand in Spain, outperforming the demand of the average show in this market. Furthermore, it ranks second in Denmark where demand is okay. Comparing its performance across various markets can help to identify which regions to target for distribution.
Programming and Acquisition:
Using demand data, you can identify which titles have high potential for subscriber acquisition or retention. "Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)" saw an 18.8% increase in audience demand in Spain during March. We also learn about the other shows that fans of "Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)" also like such as "Found", "Annika", and "Surrealestate." This information can be used to program complementary content to increase overall engagement and retention.
Furthermore, analyzing the demand data for this show across various regions can help with acquisition decisions. For example, we learn that "Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)" has okay demand in Germany, Brazil, Poland, Greece, the United States, Canada, and the United Kingdom. Its franchisability is poor, but its popularity has been increasing in the past month. The platform can use this information to acquire similar content or invest in the development of original content based on the audience demand.
Release Strategy:
Demand data can also inform an optimal release strategy and pricing for content. The demand for "Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)" spiked in late March 2024, indicating that there was a key moment during the month where the show resonated with audiences. This data can be used to inform the timing of upcoming content releases.
In summary, demand data is a powerful tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for "Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)" in March 2024 in Spain, we can see how the data can be used to make more strategic decisions.
Borgen - Power & Glory (Borgen - Riget, Magten Og Æren)'s travelability to Spain in the last 30 days is 184%, which means that the audience demand for Borgen - Power & Glory (Borgen - Riget, Magten Og Æren) is 184% of the demand in its country of origin, Denmark. Click through to another market to discover how well Borgen - Power & Glory (Borgen - Riget, Magten Og Æren) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Borgen - Power & Glory (Borgen - Riget, Magten Og Æren), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Borgen - Power & Glory (Borgen - Riget, Magten Og Æren) in Spain. We provide our partners with meaningful OTT workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.