The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, your goal is to make informed decisions to ensure maximum engagement and growth of your service. By analyzing demand data for the TV series "Bosch: Legacy" for the month of March 2024 in Spain, you can gain important insights to help with content acquisition, distribution and programming decisions.
One crucial way that demand data can be used is to help with content valuation. By using Parrot Analytics’ unique content valuation system based on global audience demand data, you can understand and determine how much to spend on content. The system reveals the actual dollar value contribution of a title, to any platform, in any region. Therefore, it can assist with decisions such as how much your network or streaming platform can monetize a particular title, or if it makes sense to acquire new IP.
For instance, looking at "Bosch: Legacy", it has an impressive 4.6 times the average demand of an average show in Spain over the last 30 days. This suggests a favorable valuation compared to other shows. However, as the demand for the show dropped in rankings by 213 spots during March in Spain, it is crucial to follow the demand trends over time to make informed acquisition or investment decisions.
Another way that demand data can be used is to help you determine which titles should be focused on to attract new subscribers or retain existing ones on your SVOD service. In the case of "Bosch: Legacy", the show has decreased in demand by 14.3% in Spain during March, which signals a potential drop in viewer interest. Therefore, network executives need to monitor and prioritize other titles that potentially draw more consumer attention. By analyzing the top 10 global markets where "Bosch: Legacy" is most in-demand over the last 30 days, it is possible to identify where a title has the potential to grow its audience. For example, the US is the number one market for "Bosch: Legacy" globally, with an audience demand of 9.8x.
Demand data can also provide insights for decisions concerning supply and demand. You can leverage this information to identify which content audiences might be interested in acquiring or producing next. For example, examining other shows that fans of "Bosch: Legacy" are watching can provide a list of potential titles to acquire that share similar audiences.
Finally, by analyzing the Parrot Pulse for "Bosch: Legacy", executives can evaluate a show's performance across six dimensions including travelability, which measures a show's international demand relative to its home market and franchisability, which examines potential spin-off opportunities. In the case of "Bosch: Legacy", the show has good travelability by having high demand in countries such as China, Canada, and the UK, indicating potential opportunities for expanding into these markets.
In conclusion, for executives in the entertainment industry, demand data is a valuable tool that can assist with making smart content acquisition, distribution and programming decisions. By analyzing the demand data of a variety of titles, executives can optimize their content library and maximize growth, and ultimately drive subscriber acquisition and retention.
Bosch: Legacy's travelability to Spain in the last 30 days is 37%, which means that the audience demand for Bosch: Legacy is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Bosch: Legacy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Freevee‘s Bosch: Legacy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Freevee and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bosch: Legacy, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Bosch: Legacy in Spain. We provide our partners with essential television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.