The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is vital to understand the audience demand for TV shows in order to make more informed decisions related to content acquisition, distribution, and programming strategy. Parrot Analytics can provide you with accurate data insights that can help you in making strategic decisions.
One way that demand data can be used is in content valuation. Demand data can provide information on the value of a show or an entire library to your platform across any region. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, thus enabling you to determine how much to spend on content. In the case of "Brigada Costa Del Sol," it has a high demand in Spain, with particularly outstanding audience demand that is much higher than the average show, at 10.3 times in the last 30 days. This level of demand can make it an excellent acquisition for any platform hoping to grow its audience in Spain.
In addition, demand data can enable you to see how a title compares with others globally, which can help you in making informed decisions on the type of content to produce or acquire. You can use demand data to investigate how popular a show is in a particular region or on a global scale. Furthermore, the analysis and comparison of a show's demand evolution over different periods can offer insights into its popularity.
Audience demand can help you map local whitespaces by enabling you to identify the most popular genres in a region or market. For instance, in the case of "Brigada Costa Del Sol," it ranks in the 99.7th percentile in the romance genre in March, which indicates that it has higher demand than 99.7 % of all romance titles in Spain.
The show's drop in ranking indicates a decrease in demand for "Brigada Costa Del Sol" in Spain in March. However, it is important not to make hasty decisions based on month-to-month changes in demand trends. Instead, you can use Parrot Analytics' demand data to compare the performance of a TV show on a 1-year rolling basis against the last 30 days to provide a clearer picture of trends. In the case of "Brigada Costa Del Sol," the show has had an increase in popularity, with a peak demand of 13.7 times the average in the last 30 days compared to 12.6 times the average over the course of an entire year.
It is essential to understand where a TV show is most in-demand globally. Parrot Analytics can help entertainment executives understand the global performance of their titles across six dimensions: worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. In the case of "Brigada Costa Del Sol," it had poor performance in travelability, longevity, and momentum, but good performance in reach.
In conclusion, Parrot Analytics demand data and insights can assist entertainment executives in making decisions regarding content acquisition, distribution, and programming strategy. The use of demand data can help in content valuation, mapping local whitespaces, identifying opportunity markets for content distribution, and tracking performance over time.
This is Brigada Costa Del Sol's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Brigada Costa Del Sol travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Telecinco‘s Brigada Costa Del Sol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telecinco and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Brigada Costa Del Sol, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Brigada Costa Del Sol in Spain. We provide our partners with valuable media industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.