The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content, acquisition, distribution, or programming decisions. One way to do this is by leveraging demand data. The example of "Carnival Row," a Victorian fantasy TV show, offers valuable insights into how demand data can improve your decision-making process.
Content valuation uses demand data to assess the value of a title. Valuation of the show, "Carnival Row," considering the audience demand data, tells us that it has five times the audience demand of the average show in Spain over the last 30 days. This means that the show is worth considering from an acquisition perspective. By using Parrot Analytics content valuation system based on demand data, executives can calculate the dollar value contribution of any title to their platform.
Demand data enables you to understand the content's performance in markets globally. For example, the demand for "Carnival Row" in Spain was good, and audience demand for the show decreased by 1.2% in March 2024 compared to the previous month. Examining the top 10 global markets where "Carnival Row" is most in-demand over the last 30 days revealed that the show outperformed the demand of the average TV show in each of these markets. Russia is "Carnival Row"'s number one market globally with an outstanding audience demand of 12.2x, followed by Bulgaria.
Demand data helps answer questions that inform strategic decision-making processes. For example, "how popular is my show in this market or any other market in the world, where in the world is my show in-demand, what genres are resonating most with my current audience?" Understanding global demand patterns for a show is an essential part of content distribution and expansion strategy, which can help entertainment executives make critical content decisions.
Demand data helps in subscriber acquisition and retention. The executives can analyze which titles should they consider acquiring or producing if they want to grow their audience or keep their current audience happy. It helps to identify the shows or the genres resonating most with existing subscribers while attracting new subscribers to a SVOD service.
Demand data informs the platform and network fit as well as competitive benchmarking. By analyzing content performance, execs can determine which platform is suitable for distributing their content, what is their competitive advantage, and how their content stacks up against other titles available in the market.
Demand data further helps with decisions concerning supply and demand, competitive benchmarking, pre-release marketing, optimizing marketing campaigns, and much more. In short, demand data helps entertainment executives make better-informed decisions that minimize risks while increasing their content's chances of success.
Carnival Row's travelability to Spain in the last 30 days is 68%, which means that the audience demand for Carnival Row is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Carnival Row travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Carnival Row), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Carnival Row is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Carnival Row, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Carnival Row in Spain. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.