The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed content decisions. Parrot Analytics' demand data provides valuable insights that can help in content valuation, acquisition, distribution, and programming decisions. Let's use the example of "Cidade Alerta," a Brazilian journalistic program, to explore how demand data can be used.
Through Parrot Analytics' demand data, we can see that "Cidade Alerta" is a popular show in Spain, with 4.0 times the audience demand of the average show in the country over the last 30 days. This higher demand level places the show in the top 8.6% of all TV shows. Furthermore, it is notable that demand for the show has been increasing recently, suggesting it may have a better long-term outlook for success.
One way to use demand data is for content valuation. Content valuation uses demand data to understand the value of a TV series to a platform or a streaming service. Parrot Analytics' demand data allows users to calculate the ROI of a specific title for any given platform. For example, using the demand data for "Cidade Alerta" in Spain, you can estimate how the show is performing as an acquisition-driving or churn-reducing title.
Demand data can also inform distribution decisions. For instance, from the demand data, we can see that "Cidade Alerta" has high demand in its home country of Brazil, with outstanding audience demand of 14.2x. This information can help an entertainment executive decide where to distribute the show globally.
In addition, understanding demand data can help with programming decisions. The data can indicate whether a show needs to change direction or develop more spin-offs to meet audience demand. For example, the demand data for "Cidade Alerta" shows that its momentum, or the pace of its growth, is outstanding, while its franchisability (spin-off potential) is okay. This indicates the show could benefit from exploring spin-off options to maximize its potential for success.
Overall, for any entertainment executive, understanding audience demand data can provide valuable insights on how to make informed content, acquisition, distribution, and programming decisions. With Parrot Analytics' demand data offering, executives can access detailed insights into how their content performs in various markets and use that information to take appropriate actions to maximize the value of their shows.
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Acquire the best shows from partners such as RecordTV to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cidade Alerta), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Cidade Alerta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cidade Alerta, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Cidade Alerta in Spain. We provide our partners with comprehensive entertainment industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.