The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The case study of "Coroner" in Spain demonstrates how entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions.
Firstly, demand data can be used for content valuation. For instance, executives in TV series financing companies and studios can use demand data to calculate the ROI a specific title will bring to any given platform. This can be achieved by evaluating the contribution of a title to any platform in any region. Additionally, SVOD and OTT platforms can use the demand data to assess the value of exclusivity. They can determine the baseline value of a title and its ability to drive subscriptions and mitigate churn.
Secondly, demand data enables executives to make informed acquisition decisions. Content distributors and linear networks seeking to acquire new content can use demand data to determine the value of a title to their platform. They can assess how well a title is resonating with their audience in a particular region. They can uncover under-monetized titles and find new opportunity markets for content distribution.
Thirdly, demand data helps with programming decisions. SVOD and OTT platforms can use demand data to identify which titles to buy if they want to keep their current audience happy. They can also determine which titles to buy if they want to grow their audience. Additionally, demand data powers affinity analysis, which enables executives in talent agencies to identify the best talent, brands, and TV shows to partner with to expand their audience.
Fourthly, demand data enables executives to make informed distribution decisions. It helps determine which platforms to target for content distribution based on the audience demand in different regions. For instance, the strong demand for "Coroner" in Spain and Canada showcases that the TV series performs well in those markets; hence, the content should be distributed there.
Lastly, demand data informs strategic decisions and allows for competitive benchmarking. Entertainment executives can compare content against other titles available in the market and assess the show's performance in-demand for a particular region. For example, executives in entertainment production companies can use the demand data of "Coroner" to replicate the show's success by creating similar content.
In summary, the above discussion highlights the importance of demand data to inform more informed decision-making in the entertainment industry. By examining audience demand for a particular TV series like "Coroner," executives can make more informed content, acquisition, distribution, and programming decisions, which ultimately lead to better business outcomes.
Coroner's travelability to Spain in the last 30 days is 195%, which means that the audience demand for Coroner is 195% of the demand in its country of origin, Canada. Click through to another market to discover how well Coroner travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Coroner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Coroner, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Coroner in Spain. We provide our partners with valuable television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.