The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working in an OTT platform, a TV series financing company, or any similar setting, you can use demand data to make more informed content-related decisions. For instance, you can use demand data to make acquisition, programming, and distribution decisions.
For instance, if you're interested in content acquisition, demand data can assist in content valuation by providing you insights into how much specific shows are in demand in certain markets. Using our analysis of "Cosmos: A Personal Voyage" in Spain in March 2024, you can get a good understanding of the level of demand for this type of content in the Spanish market. With 5.2 times the audience demand of the average show in Spain over the last 30 days and a ranking in the 99.7th percentile in the documentary genre, "Cosmos: A Personal Voyage" is a show worth considering for acquisition.
You could also use demand data to optimize your programming strategies. With "Cosmos: A Personal Voyage" ranking second in Switzerland and ranking well in other markets like the United States and the Netherlands, you can see that this show has global appeal. With the right promotion, you could prioritize it in your programming schedule to help drive up overall engagement.
In addition, demand data can provide you with insights into viewer's preferences, likes, and dislikes. In the case of "Cosmos: A Personal Voyage," our analysis has shown that viewers who like this show also like other science fiction shows, such as "The Mandalorian," "Rick And Morty," and "Star Trek: The Next Generation." Armed with this knowledge, you can tailor your content acquisition strategy to include titles in the science fiction genre that will attract the same audience.
Finally, based on the recent decrease in demand for "Cosmos: A Personal Voyage" in Spain, you may consider reassessing your promotional efforts to drum up renewed interest. You could potentially launch a new marketing campaign focused on engaging new and existing fans with a new and exciting approach leading to a surge in demand.
To summarize, Parrot Analytics demand data can help content creators and executives make better and data-driven decisions about their programming, acquisition, and distribution strategies.
Cosmos: A Personal Voyage's travelability to Spain in the last 30 days is 129%, which means that the audience demand for Cosmos: A Personal Voyage is 129% of the demand in its country of origin, United States. Click through to another market to discover how well Cosmos: A Personal Voyage travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. PBS, leading to increased commercial efficiency and ROI.
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Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Cosmos: A Personal Voyage? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as PBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from PBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Cosmos: A Personal Voyage. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as PBS to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cosmos: A Personal Voyage), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Cosmos: A Personal Voyage, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Cosmos: A Personal Voyage is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cosmos: A Personal Voyage, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Cosmos: A Personal Voyage in Spain. We provide our partners with extensive OTT know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.